# Head of Field Marketing and Events

**Company:** [Scale AI](https://hotfix.jobs/companies/scale-ai)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $190k – $237k/yr
**Experience:** 12+ years
**Skills:** HubSpot, Salesforce, Outreach, Event Planning, Budget Management, Project Management, ROI Analysis, Stakeholder Management, Vendor Management, Team Management
**Posted:** 2026-06-26

> Lead Gen AI and Research field marketing and events program, owning strategy, budget, execution, and team management for executive events, conferences, and meetups. Requires 12+ years in field/event marketing and experience managing events up to 5000+ attendees.

## Job Description

## Responsibilities
- Own annual planning for all Gen AI and Research events including strategy and budget
- Establish event activities in line with sales goals and deal acceleration, prioritizing goals from the go-to-market leadership and business development teams on event location and audience
- Manage team of field marketing and events managers who will execute on planning and logistics; player-coach mentality with ability to also execute on nuts-to-bolts planning for all executive dinners, meetups, happy hours, sponsored trade shows, and hosted conferences
- Manage contractor relationships including event production firms and outside vendors, and event budgets
- Align with growth marketing on marketing campaigns and marketing qualified lead (MQL) reporting
- Track event campaign performance, measuring ROI, results, and metrics through Salesforce and own any course correction for events that are not performing
- Own all aspects of Scale hosted conference, Scale AI Base Camp, including venue selection, vendor management, logistics, speaker and attendee invites, and agenda
- Support the Gen AI and research portion of Scale’s annual AI Leadership Summit conference including content, speaker logistics, agenda, and overall in-person and remote event experience
- Interface with external executives and their teams in order to secure speakers and support their presentation planning for Scale hosted events and conferences
- Willingness to travel up to 50% in order to execute on in-person events

## Requirements
- 12+ years experience in field and event marketing
- Experience fully managing and executing events ranging from 30 to 5000+ attendees
- Ability to manage and multi-task on multiple projects and events while liaising across internal teams with multiple stakeholders
- Impeccable attention to detail and proactive approach to troubleshooting
- Excellent written and verbal communication skills
- Experience with marketing and sales CRMs including Hubspot, Salesforce, and Outreach programs
- Collaborative and positive attitude, with the ability to work across teams and timezones including with executive leadership and external executives

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