# Senior Director, Brand Marketing

**Company:** [Fleetio](https://hotfix.jobs/companies/fleetio)
**Location:** Remote
**Role:** Brand Design
**Experience:** 10+ years
**Skills:** Brand Strategy, Creative Direction, Visual Identity, Editorial Strategy, Thought Leadership, Content Marketing, Social Media, Video Production, Public Relations, Executive Visibility, Agency Management, Ai Search
**Posted:** 2026-09-02

> Leads Fleetio’s global brand expression, content, social, multimedia, communications, and sponsorship activation while building the brand and content organization. Requires 10+ years of brand leadership, team management experience, and demonstrated success evolving and launching B2B brands.

## Job Description

## Responsibilities
- Own Fleetio’s brand system and creative direction across web, campaigns, product surfaces, events, and sponsorships.
- Lead editorial strategy and the content engine, including thought leadership, long-form content, owned research, and always-on content.
- Build organic social and video as ongoing marketing channels.
- Develop earned media strategy with the PR agency, executive visibility programs, awards, and consistent external messaging.
- Turn the 23XI Racing partnership and field presence into year-round content and storytelling.
- Hire, develop, and lead the brand and content team.
- Manage agency relationships, creative operations, and intake and prioritization systems.

## Requirements
- 10+ years of brand leadership experience.
- 4+ years leading and developing teams.
- Experience taking a B2B brand, ideally SaaS, through a narrative or identity evolution and launching it in market.
- Strong editorial and visual judgment.
- Ability to measure and defend awareness, share of voice, engagement, and content-influenced pipeline metrics.
- Collaborative experience with product marketing, demand generation, events, and customer marketing.
- Experience managing agencies effectively.
- Comfort marketing to fleet managers, technicians, and operations leaders.

## Nice to Have
- Sponsorship, partnership, or experiential activation experience in sports, motorsport, or large-scale events.
- Experience building or running an in-house creative studio.
- Challenger-brand or category-creation experience.
- Fluency in content strategy for AI-driven search and answer engines.

## Compensation & Benefits
- Multiple health and dental coverage options, with 100% employee and 50% family coverage.
- Vision insurance.
- Incentive stock options.
- 401(k) match of 4%.
- Four weeks of PTO, increasing after the second year.
- 12 company holidays and 2 floating holidays.
- Paid parental leave: 16 weeks for birthing parents and 4 weeks for non-birthing parents.
- FSA and HSA options.
- Short- and long-term disability coverage, with short-term coverage 100% paid.
- Community service funds.
- Professional development funds.
- Wellbeing fund of $150 quarterly.
- Business expense stipend of $125 quarterly.
- Mac laptop and new-hire equipment stipend.
- Stocked kitchen with drinks and snacks at the Birmingham office.

## Similar jobs

- [Art Director](https://hotfix.jobs/jobs/8ccccf83-431a-4b1d-bce8-6c91c878abb0) - Upstart - Remote - $138k – $220k/yr
- [Creative Director, Brand, Social & Partnerships](https://hotfix.jobs/jobs/ff24756c-82ae-47f9-8fba-61e3d30e938b) - Chime - New York, NY - $201k – $279k/yr
- [Creative Director, Block](https://hotfix.jobs/jobs/2287d18d-3551-47b0-ac68-2ca972c7da79) - Square - Remote - $252k – $377k/yr
- [Creative Director, Tidal](https://hotfix.jobs/jobs/2b40a1f1-44f8-4b69-9779-ab92c4e38b0f) - Square - New York, NY - $252k – $377k/yr
- [Creative Director](https://hotfix.jobs/jobs/11b972bd-e1ca-4bb3-9050-16be770769be) - Circle - Remote - $171k – $171k/yr

**Apply:** https://hotfix.jobs/jobs/f3a8e096-9bb5-4ee3-89a7-fb81ed9b18fa
**Canonical:** https://hotfix.jobs/jobs/f3a8e096-9bb5-4ee3-89a7-fb81ed9b18fa