# Sr. Demand Generation Manager

**Company:** [Tigerdata](https://hotfix.jobs/companies/tigerdata)
**Location:** Remote
**Role:** Growth Marketing
**Experience:** 6+ years
**Skills:** ABM, Demand Generation, Growth Marketing, 6Sense, Demandbase, Digital Advertising, Content Syndication, Webinars, Podcasts, Linkedin Advertising, Google Ads, ROI Analysis, B2B SaaS
**Posted:** 2026-07-23

> Sr. Demand Generation Manager responsible for building and optimizing multi-channel ABM and demand gen campaigns (webinars, podcasts, digital ads, syndication) to drive qualified pipeline and revenue for a PostgreSQL data platform. Requires 6+ years in B2B SaaS demand gen, hands-on ABM platform experience, and strong data-driven optimization skills.

## Job Description

## Responsibilities
- Build and execute account-based marketing (ABM) programs targeting named accounts, buying groups, and priority industry verticals.
- Develop integrated demand generation campaigns that combine digital advertising, webinars, content syndication, podcasts, email, events, and retargeting to drive qualified pipeline.
- Partner with Sales to develop and execute multi-touch account plays, coordinating paid media, webinars, executive events, direct mail, and sales outreach.
- Manage third-party content syndication programs to generate high-quality leads while optimizing cost per lead and pipeline contribution.
- Plan and execute podcast sponsorships and advertising campaigns that increase brand awareness and generate demand within technical audiences.
- Manage digital media campaigns across platforms including LinkedIn, Reddit, Google, and display networks, continuously optimizing targeting, creative, and conversion performance.
- Monitor campaign performance and return on investment (ROI), using data-driven insights to optimize marketing strategies and maximize pipeline and revenue impact.
- Manage relationships with external agencies, publishers, media partners, and technology vendors to ensure successful campaign execution.
- Track demand generation KPIs including pipeline created, pipeline influenced, SQLs, MQLs, account engagement, cost per opportunity, and return on marketing investment.

## Requirements
- 6+ years of experience in demand gen, ABM, or growth marketing (B2B SaaS preferred).
- Strong track record in building demand generation programs tied to pipeline outcomes.
- Hands-on experience with Account-based marketing platforms (e.g., 6sense, Demandbase).
- Data-driven mindset with experience analyzing performance and running experiments.
- Strong copywriting and messaging skills.
- Ability to manage multiple campaigns and priorities in a fast-paced environment where the market is consistently changing.
- Comfortable collaborating cross-functionally with marketing, product, sales, and customer success teams.

## Nice-to-Haves
- Excitement about using AI to improve demand generation.
- Experience in a fast-moving startup environment.
- Enthusiasm for data infrastructure, PostgreSQL, or technical developer audiences.

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