# Lifecycle Marketing Manager

**Company:** [Sleeper](https://hotfix.jobs/companies/sleeper)
**Location:** Unspecified
**Role:** Growth Marketing
**Experience:** 3+ years
**Skills:** braze, iterable, airship, customer.io, SQL, email deliverability, A/B Testing, audience segmentation, push notifications, in-app messaging, Data Warehousing
**Posted:** 2026-08-05

> Owns the zero-to-one lifecycle marketing program across onboarding, activation, retention, and reactivation. The role requires 3–5 years of consumer lifecycle, CRM, or growth marketing experience, hands-on Braze expertise, strong deliverability knowledge, and rigorous experimentation skills.

## Job Description

## Responsibilities
- Build and optimize the lifecycle program in Braze, including onboarding, activation, retention, and reactivation canvases across push, email, and in-app messaging.
- Own email deliverability end to end, including domain warm-up, list hygiene, and engagement-based sending.
- Define audience segments from behavioral data and partner with data and engineering to instrument required events and attributes.
- Design and run holdout tests, incrementality analyses, and A/B tests to measure lift.
- Drive lifecycle campaigns for season kickoffs, competitions, and product launches in partnership with product managers, design, and marketing.
- Establish operating standards for naming conventions, quality assurance, frequency capping, and campaign prioritization.

## Requirements
- 3–5 years of experience in lifecycle, CRM, or growth marketing with meaningful ownership of a consumer program.
- Hands-on experience with Braze or a comparable platform such as Iterable, Airship, or Customer.io; experience building multi-step, branching journeys.
- Strong understanding of email deliverability, including sender reputation, authentication, and engagement-based sending.
- Analytical rigor and experience designing holdouts and measuring incremental lift.
- Ability to take lifecycle programs from strategy through execution in a zero-to-one environment.
- Strong copywriting skills for push notifications and email.
- Experience collaborating with product and engineering teams and scoping instrumentation requirements.

## Nice to Have
- Experience with in-app messaging and push notifications.
- Experience with or genuine interest in sports, fantasy, daily fantasy sports, gaming, or other real-money or regulated consumer products.
- Familiarity with responsible-gaming or compliance-aware messaging.
- SQL skills and comfort working directly with a data warehouse.
- Personal interest in sports products.


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