# Sr. GTM Engineer, Marketing

**Company:** [Hiya](https://hotfix.jobs/companies/hiya)
**Location:** Seattle, WA
**Role:** GTM Engineering
**Salary:** From $134k/yr
**Experience:** 5+ years
**Skills:** React, Next.js, Headless Cms, Google Analytics 4, Amplitude, Google Tag Manager, SEO, Ai Apis, Contentful, Sanity, Storyblok, HubSpot, Salesforce, Segment, OpenAI
**Posted:** 2026-03-06

> Leads migration to headless CMS and builds AI-powered React/Next.js website to drive marketing KPIs like traffic, engagement, and conversions. Owns buyer journey, experimentation, analytics integration, and global expansion for B2B SaaS GTM. Requires 5+ years frontend experience with marketing acumen.

## Job Description

## Responsibilities
- Own the end-to-end buyer journey across awareness, consideration, and conversion stages, translating positioning and campaign strategy into compelling, high-converting web experiences
- Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok), architecting a scalable **React/Next.js**-based frontend
- Build modular systems that enable rapid deployment of campaigns and landing pages
- Integrate **AI agents** and **LLM APIs** to power dynamic content generation, personalized experiences, **SEO/GEO** optimization workflows, and scalable localization
- Own international website expansion across 20+ markets, designing multi-language, multi-region architecture with localization workflows, regional **SEO** optimization, and global compliance standards
- Architect and implement event tracking, data layers, and attribution frameworks using **Google Analytics 4**, **Amplitude**, and **Google Tag Manager**
- Ensure clean data flow between website, **CRM**, marketing automation, and PLG systems
- Develop hypotheses and testing roadmaps to improve performance of top pages, owning website KPIs
- Maintain best-in-class mobile and desktop experiences, **Core Web Vitals**, performance benchmarks, UX clarity, messaging effectiveness, and accessibility standards

## Requirements
**Required:**
- 5–8+ years in growth engineering, frontend engineering, or product-focused web development, ideally in B2B SaaS or PLG environments
- Strong **React/Next.js** (or similar modern frontend framework) experience with demonstrated ability to build scalable, high-performance web applications
- Hands-on experience leading headless CMS implementations or migrations
- Proficiency with web analytics tools (**Google Analytics 4**, **Amplitude**, etc.) and implementing A/B testing and experimentation frameworks
- Strong understanding of technical **SEO**, **GEO**, **AEO**, and performance optimization
- Experience integrating **APIs** and third-party systems into web platforms
- Demonstrated ability to translate marketing strategy into technical execution and balance engineering rigor with marketing speed

**Preferred:**
- Familiarity with **CRM** and marketing automation systems (**HubSpot**, **Salesforce**, **Segment**)
- Experience integrating **AI APIs** (**OpenAI**, **Anthropic**, etc.) or building multi-channel support solutions (chatbots, AI Voice Agent, etc.)
- Experience building multi-language and international web properties
- Strong communication and collaboration skills

## Compensation
**Base Salary:** $133,500-...

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