# Lead, Social Media

**Company:** [Brex](https://hotfix.jobs/companies/brex)
**Location:** San Francisco, CA
**Role:** Content Marketing
**Salary:** $174k – $217k/yr
**Experience:** 5+ years
**Skills:** Social Media Strategy, Content Strategy, X/Twitter, LinkedIn, Content Calendar Management, Community Management, Editorial Writing, Performance Analytics, Cross-Functional Collaboration, Team Leadership
**Posted:** 2026-06-12

> Own Brex's social media presence end-to-end across X, LinkedIn, and emerging platforms. Build scalable content engines, drive community engagement, and translate product and business goals into compelling narratives.

## Job Description

## Responsibilities
- Develop and own Brex’s social media and content strategy across X (Twitter), LinkedIn, and emerging platforms (Reddit, YouTube and TikTok) — driving reach, engagement, and influence
- Create and maintain a scalable, evergreen content engine that blends product education, thought leadership, customer stories, and culture
- Build and manage a robust content calendar that connects campaign work with platform-native, high-frequency publishing
- Engage with our growing community in real time, especially founders, customers, and influencers — building affinity through authentic interaction
- Write, edit, and oversee high-performing social content, from sharp threads to timely replies, visual storytelling, and brand POV
- Collaborate with PMM, Comms, Brand, and Design to translate complex ideas (data, product, engineering, etc) into compelling narratives
- Partner with Data, PR and Content Design teams to activate in trending tech/AI new topics on social using brex-data powered insights
- Track performance, analyze insights, and optimize content and engagement strategy based on what resonates
- Proactively identify opportunities for storytelling across the business — from customer wins to product breakthroughs to cultural moments to trending tech/AI news
- Lead and develop a Social Media Associate, fostering growth and craft development
- Partner with CX, ops, and comms to navigate sensitive topics and escalate issues appropriately while maintaining brand integrity

## Requirements
- 5+ years of experience in social, content, or editorial roles — ideally in fintech, SaaS, or high-growth tech
- Strong editorial instincts and content taste, with a portfolio of social or thought leadership work
- Understand how to blend short-term tactics with long-term brand building
- Fluent in the language and nuance of tech and fintech social (X, LinkedIn)
- Know how to write sharp, tailored content across formats — from polished posts to reactive replies
- Natural community builder — engaging, responding, and creating space for conversation
- Experience translating company goals into content strategy that supports business outcomes
- Data-informed but taste-driven — comfortable with dashboards but lead with instinct
- Can operate at all levels — from building content systems to engaging 1:1 with execs or replying in the moment
- Thrive in a high-output, high-trust team where strategy and execution go hand in hand

## Nice-to-Haves
- Built a brand’s social presence from early stage to scale
- Experience and/or understanding of founder/fintech/AI social conversations and thought leaders (primarily on X)
- Experience creating content around news or trending topics in the founder/tech/AI space
- Developed or ghostwritten content for a founder or exec
- Worked on community-led campaigns or social-first product launches

## Similar roles

- [Brand and Content Lead](https://hotfix.jobs/jobs/6b8b9c30-cbf8-4659-9f5a-b962c640a7a6) - Parker - New York, NY - $173k – $196k/yr
- [Content Lead](https://hotfix.jobs/jobs/99880756-eeb3-4f5e-9729-3b3d9ffc8db5) - Radar Labs - New York, NY - $175k – $215k/yr
- [Senior Content Marketing Manager, Storytelling](https://hotfix.jobs/jobs/db6ab3f7-3abe-490c-b561-e277c1536f3b) - Retell AI - Redwood City, CA - $170k – $240k/yr
- [Senior Creative Writer](https://hotfix.jobs/jobs/cbcebccb-9de8-41b3-8e3a-1be62ac9867b) - Intercom - San Francisco, CA - $156k – $186k/yr
- [Senior Social Media Marketer](https://hotfix.jobs/jobs/eacc182f-a479-4abf-bc53-3128624296bc) - Abridge - San Francisco, CA - $155k – $175k/yr

**Apply:** https://hotfix.jobs/jobs/f1814ced-b033-4fed-a65d-b246cd715462
**Canonical:** https://hotfix.jobs/jobs/f1814ced-b033-4fed-a65d-b246cd715462