# Product Manager, Funnel & Activation

**Company:** [Airtable](https://hotfix.jobs/companies/airtable)
**Location:** San Francisco, CA
**Role:** Product Management
**Salary:** $230k – $260k/yr
**Experience:** 4+ years
**Skills:** A/B Testing, Ai Personalization, Experimentation, Onboarding, Activation Funnel, Retention, Product Analytics, User Journey Mapping, Roadmapping, Cross-Functional Collaboration
**Posted:** 2026-05-08

> Owns the full user funnel from signup to sustained engagement at Airtable, reimagining AI-powered personalized onboarding and setup experiences. Requires 4-8 years in product management focused on activation, onboarding, or retention, with strong experimentation and customer obsession.

## Job Description

## What you'll do

- Own the full funnel from signup through sustained engagement, with a mandate to reimagine it rather than optimize it
- Dramatically improve how users find success with Airtable: deeply understand who they are and what they're trying to do, and design experiences that meet them there
- Lead AI-powered personalization across setup, in-product guidance, and re-engagement
- Build a rigorous experimentation practice and drive fast learning cycles across the team
- Partner with teams across the org to ship cohesive, adaptive experiences

## Who you are

- 4-8 years of product management experience, with meaningful time owning activation, onboarding, or retention
- Customer obsessed: you start from what’s hard for our customers. Your solutions connect clearly to real problems you've articulated
- Full-lifecycle thinker: you care about the user across their entire journey, not just the first session. You understand which levers drive sustained engagement vs. trial conversion, and you design for both
- Rigorous about measurement: you define what success looks like, design experiments that give you real signal, and know when A/B testing is the wrong tool
- Ambitious and pragmatic: you can hold a big vision and break it into credible, testable increments. You know what needs to be right from the start and what's good enough to learn from
- Strong communicator: you can align teams across the org around a shared roadmap, and make a compelling case for bold bets

**Compensation (San Francisco Bay Area):** Base salary $230,000—$260,000 USD plus benefits, restricted stock units, and potential incentive compensation.

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