# Product Marketing Lead

**Company:** [Agentio](https://hotfix.jobs/companies/agentio)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $150k – $250k/yr
**Experience:** 8+ years
**Skills:** Product Marketing, B2B Marketing, Go-to-Market Strategy, product positioning, messaging, ad-tech, artificial intelligence, LLMs, Sales Enablement, launch planning, Competitive Analysis, funnel analytics, digital advertising, creator economy
**Posted:** 2026-08-10

> The first Product Marketing Lead will build Agentio’s PMM function, owning positioning, go-to-market launches, sales enablement, and adoption measurement for an AI-powered creator advertising platform. The role requires 8+ years of product marketing experience, strong B2B launch ownership, and deep advertising expertise.

## Job Description

## Responsibilities

### Positioning & Messaging
- Own ICP definition, positioning, and messaging for Agentio's core product and new launches.
- Translate product capabilities into clear, credible narratives and make conservative-but-confident claims that sophisticated audiences trust.
- Build and maintain messaging frameworks covering personas, use cases, and competitive positioning.

### Product Launches & Go-to-Market
- Lead end-to-end launch planning and execution, including phased rollout plans, milestones, exit criteria, adoption metrics, and activation strategies.
- Own the product launch calendar, strategy, and communications planning in partnership with Growth and Communications.
- Partner with Product and Sales to ensure launches have the right narrative, materials, and timing.
- Act as the voice of the product across stakeholders, keeping teams aligned and informed.

### Sales Enablement
- Create enablement materials including one-pagers, pitch decks, templates, talk tracks, demo scripts, video assets, website copy, and email copy.
- Standardize Sales materials and usage to eliminate ad hoc decks and inconsistent messaging.
- Bridge Product and Sales and communicate customer insights back to the product team.

### Measurement & Adoption
- Instrument KPIs across the full funnel, from pitch and close through onboarding and retention.
- Define launch success metrics with the CEO and CTO and continuously improve based on results.

## Requirements
- 8+ years of experience in product marketing.
- Proven 0-to-1 B2B product marketing experience with ownership of end-to-end launches.
- Exceptional narrative and positioning skills, including the ability to simplify complex ad-tech and AI concepts credibly.
- Deep understanding of marketing and advertising, including brand decision-making, full-funnel measurement, and optimization.
- Strong cross-functional leadership across Product, Sales, and Marketing.
- Experience influencing product decisions in a technology-driven environment.
- Strong analytical and storytelling skills, using data to guide decisions and craft narratives.
- Experience using AI tools and large language models to automate manual work and increase leverage.
- Clear, concise communication skills for technical and non-technical audiences.
- Familiarity with and passion for the creator economy and digital advertising.
- Entrepreneurial, outcome-focused mindset and comfort in zero-to-one environments.
- Willingness to work in the office five days per week.

## Benefits
- Flexible paid time off.
- Comprehensive medical coverage through Aetna.
- Dental and vision coverage through Guardian.
- 401(k) retirement plan.
- $100 monthly lifestyle credit.
- Daily lunches and snacks in the office.
- Dinner provided Monday through Thursday.
- Fully subsidized gold-tier Wellhub access.
- Gym in the building.

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