# Event Marketing Manager
**Company:** [Virta Health](https://hotfix.jobs/companies/virta-health)
**Location:** Remote
**Salary:** $122K-$145K
**Experience:** 5+ years
**Skills:** B2B Marketing, Demand Generation, Event Marketing, Conference Planning, Webinar Management, Marketing Copywriting, Multi-Channel Campaigns, Audience Targeting, Performance Analytics, Pipeline Generation
**Posted:** 2026-05-27
> Own and execute a segment of Virta's event portfolio including conferences, webinars, and field events to drive pipeline. Requires 5-7 years B2B marketing experience with strong demand gen and events background, plus excellent writing and analytical skills.
## Job Description
## Responsibilities
- Own and execute against a segment of the event portfolio: Plan, market, and execute conferences, field marketing events, webinars, and partner activations aligned to pipeline and growth goals
- Drive audience strategy: Develop targeted acquisition plans that reach priority accounts and buying groups
- Write high-quality marketing copy: Develop clear, compelling messaging for invitations, emails, landing pages, and follow-up that drives action
- Lead event marketing & promotion: Partner across email, digital, sales, and partner channels to create promotion plans and embed events and webinars within broader marketing programs and projects
- Track performance and optimize: Measure results (attendance, engagement, pipeline influence) and identify opportunities to improve impact over time
- Execute with operational rigor: Manage logistics, vendors, budgets, and planning processes with strong discipline and attention to detail
- Partner with leadership and cross-functional teams: Collaborate with sales, partnerships, and the Director of Integrated Marketing & Event Strategy to execute strategy and improve performance

## Requirements
- 5–7 years of experience in B2B marketing, with strong exposure to demand generation and events
- Experience using conferences, webinars, and field events as part of integrated, multi-channel marketing campaigns
- Strong writing skills, with the ability to develop clear, compelling marketing copy that drives engagement and action
- Demonstrated ability to drive high-quality attendance, engagement, and pipeline impact from marketing programs, with a strong analytical mindset to evaluate performance and guide decisions
- Successfully designed and implemented repeatable AI-enabled workflows that address team bottlenecks and improve efficiency

## Nice-to-Haves / Culture Fit
- Values-driven: Put people first, strong sense of ownership, prioritize positive impact, no ego, transparency, evidence-based, take risks and iterate rapidly
**Apply:** https://hotfix.jobs/jobs/event-marketing-manager-at-virta-health-48268505-fe3f-45f8-8a40-18591108b0e4
**Canonical:** https://hotfix.jobs/jobs/event-marketing-manager-at-virta-health-48268505-fe3f-45f8-8a40-18591108b0e4