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Enterprise 3P Field Events Lead

227k – 252kSan Francisco, CAHybrid7+ YOE
Summary

Lead OpenAI's third-party field events portfolio for enterprise, owning sponsorships, conferences, and activations. Align events to sales goals, manage vendors/budgets, and measure pipeline impact.

About the role

Responsibilities

  • Own the third-party field events portfolio, including partner summits, industry events, sponsored conferences, and high-priority external field activations.
  • Build annual and quarterly planning processes that align events to Sales priorities, industry strategies, partner goals, account targets, and pipeline needs.
  • Define event goals, target audiences, account lists, seller ownership, executive engagement, and post-event follow-through.
  • Manage sponsorship strategy, event packages, vendor relationships, agencies, budgets, timelines, staffing models, and on-site execution.
  • Build scalable playbooks for different event tiers, from major tentpoles to smaller industry moments.
  • Partner with Product Marketing, Content, Comms, Design, and Production to ensure message, experience, demos, sessions, and executive presence are cohesive.
  • Partner with Marketing Operations to track event performance, pipeline impact, account engagement, meetings, opportunity progression, and post-event conversion.
  • Build and manage the resourcing model needed to execute third-party events consistently and efficiently.

Requirements

  • 7+ years of experience in field events, strategic events, event marketing, partner events, enterprise marketing, or adjacent B2B GTM roles.
  • Deep experience managing third-party events at scale, including major conferences, sponsorships, partner summits, industry events, and multi-stakeholder field activations.
  • Experience owning large event portfolios with complex budgets, vendors, agencies, executive stakeholders, and cross-functional dependencies.
  • Experience partnering with Sales, Partnerships, Product Marketing, Comms, Design, Solutions, and Marketing Operations.
  • Strong understanding of how events support pipeline, account progression, partner strategy, executive engagement, and brand presence.
  • Experience building event playbooks, operating cadences, intake systems, measurement models, and resourcing plans.
  • Evidence of building or scaling a team, agency model, or operating system around events.
Skills
Event MarketingField EventsSponsorship StrategyBudget ManagementVendor ManagementPipeline TrackingCross-functional CollaborationPlaybook DevelopmentExecutive EngagementMeasurement & Analytics
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