# Senior Digital Marketing Manager

**Company:** [Postman](https://hotfix.jobs/companies/postman)
**Location:** San Francisco, CA, Boston, MA, New York, NY, Austin, TX
**Role:** Growth Marketing
**Salary:** $150k – $180k/yr
**Experience:** 7+ years
**Skills:** Content Marketing, Demand Generation, Digital Marketing, Marketing Automation, SEO, ABM, Paid Media, Content Strategy, Marketing Analytics, Product-Led Growth, Slg
**Posted:** 2026-04-10

> Drives pipeline growth through content-led digital demand generation programs in B2B SaaS, owning strategy, execution, and optimization across PLG and SLG motions. Requires 7-10+ years experience partnering with sales for revenue impact.

## Job Description

## What You’ll Do

### Digital Demand Generation Strategy & Pipeline Execution
- Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions.
- Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact — not content volume or vanity metrics.
- Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches.
- Continuously test and evolve content formats and distribution approaches to stay ahead of audience behavior and platform dynamics.

### Content Strategy & Execution
- Own the strategy and execution of digital content programs designed to drive pipeline, including:
  - Long-form and thought leadership content targeting developer and enterprise buyer audiences
  - Campaign-specific content assets that support awareness, consideration, and deal acceleration
  - Content experiences — landing pages, hubs, and interactive assets — optimized for conversion
  - Always-on content programs aligned to product, campaign, and GTM priorities
- Ensure content is built with distribution and pipeline impact in mind from the start — not as an afterthought.

### Integrated Campaign Orchestration (Content + Digital + ABM)
- Execute multi-channel digital programs in close coordination with field, SEO, and ABM teams, including:
  - Content-led nurture and re-engagement programs
  - Account-based content plays targeting priority enterprise accounts
  - Digital amplification of content assets, events, and product moments
  - Paid media support where it accelerates content reach and pipeline impact
- Ensure content programs support the full funnel — from first discovery to deal acceleration.

### Sales Partnership & Account-Based Content
- Work closely with sales leaders and SDR teams to:
  - Identify content gaps that are slowing deal progression and build assets to close them
  - Build account-specific content engagement programs that support pipeline creation and acceleration
  - Surface content engagement signals to sales for timely, relevant outreach
- Act as a strategic partner to sales — ensuring content programs are aligned to territory plans and active opportunities, not just awareness goals.

### Lifecycle & Conversion Optimization
- Own the digital content journey from acquisition through to pipeline conversion:
  - Optimize content experiences, landing pages, and digital flows for engagement and conversion
  - Build and refine content-led nurture programs that move prospects through the funnel
  - Partner with product and growth teams to connect content engagement to PLG activation
- Identify and close drop-off points across the digital funnel with a test-and-learn mindset.

### Performance & Pipeline Accountability
- Own KPIs tied to pipeline creation, content-influenced revenue, and program efficiency — not just content output or page traffic.
- Track and report on the full content funnel: discovery → engagement → conversion → pipeline and revenue impact.
- Partner with Marketing Analytics to build accurate attribution models and make data-driven content investment decisions.
- Maintain clear visibility into how digital content programs contribute to Postman's global revenue goals.

## About You

### Experience
- 7–10+ years in digital marketing, content marketing, or demand generation in B2B SaaS.
- Proven track record of driving pipeline and revenue through content-led digital programs — not just traffic or engagement metrics.
- Experience operating across both PLG and SLG go-to-market models.
- Strong background in content strategy, campaign execution, and **marketing automation platforms**.
- Track record of building and optimizing integrated content programs in close partnership with sales.

### Skills & Approach
- Thinks in terms of pipeline, accounts, and revenue.
- Strong understanding of how content drives full-funnel engagement and contributes to pipeline at every stage.
- Comfortable operating across strategy and hands-on execution — can set the vision and run the programs.
- Data-driven, with a sharp instinct for what content to build, where to distribute it, and how to optimize for results.
- Able to manage complexity, prioritize ruthlessly, and execute with speed and focus.

## Compensation
**Base salary**: $150,000 - $180,000, plus competitive equity package. Actual compensation based on skills, qualifications, and experience.

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