# Senior Product Manager, Website

**Company:** [Greenlight](https://hotfix.jobs/companies/greenlight)
**Location:** Remote
**Role:** Product Management
**Experience:** 6+ years
**Skills:** Contentful, Optimizely, Google Tag Manager, Ga4, Segment, Shopify, SQL, Mixpanel, Cro, MarTech, Cdps
**Posted:** 2026-04-27

> Leads website product strategy, redesign, CRO experiments, and MarTech for consumer fintech acquisition site. Requires 6+ years PM experience with 3+ years owning consumer websites, expertise in Contentful, Optimizely, and data-driven growth.

## Job Description

## Responsibilities
- Own the website product strategy, vision, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and Analytics.
- Lead a product development team to deliver on vision and user/business outcomes.
- Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences.
- Build structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses.
- Develop and lead full-funnel **Conversion Rate Optimization (CRO)** roadmap.
- Work with Product Analytics to run experiments and understand user interactions.
- Own **Contentful CMS** strategy: govern content architecture, define structured content models, enable Marketing and Brand self-publishing.
- Manage **MarTech** stack with Marketing: tracking, **Google Tag Manager**, **GA4**, **Segment**, data integrity.
- Partner with Marketing Ops on personalization, SEO, testing, analytics tools.
- Define and monitor KPIs: conversion rate, bounce rate, session-to-registration rate, retention metrics; report to leadership.
- Manage **Shopify** site, apps, and ecommerce funnel optimizations.

## Requirements
- **6–8+ years** product management experience, **3+ years** owning consumer-facing website in fintech, consumer SaaS, or high-growth B2C.
- Specialize in **CRO**, product growth, performance UX.
- Hands-on with **Contentful**: content modeling, structured content, non-technical self-serve.
- Deep expertise **Optimizely** (or similar): experimentation backlogs, statistically sound tests, maximizing learnings.
- Proven **CRO** track record with experiment-driven improvements.
- Data-driven: work with analysts, write **SQL**, proficient in **Mixpanel** or similar.
- Strong technical background: web/front-end tech, experimentation best practices.
- Hands-on **MarTech** stacks, marketing tracking.
- Collaborative, cross-functional project management, ownership mentality.
- Excellent communication; present to leadership.
- Work under pressure, remote environment.

## Preferred
- Familiarity with **CDPs**, first-party data for personalization.
- Consumer fintech/family products.
- Subscription/freemium, trial-to-paid conversion.

## Compensation & Benefits
- Medical, dental, vision, HSA match.
- Paid life insurance, AD&D, disability.
- 401k with match.
- Unlimited PTO, paid holidays.
- Professional development stipends.
- Mental health, financial planners, fertility.
- 100% paid parental leave + support.
- Flexible WFH/remote/in-office.

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