# Social Media Manager, Campaigns & Platform Strategy

**Company:** [Spotify](https://hotfix.jobs/companies/spotify)
**Location:** New York, NY
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** Social Media Management, Campaign Strategy, Platform Strategy, Instagram, TikTok, X, Threads, Video Editing, Copywriting, Corporate Communications, Agency Management, Performance Analytics, Content Strategy, Social Media Playbooks
**Posted:** 2026-09-02

> Leads Spotify social campaigns, platform strategy, and corporate social communications across @ThisIsSpotify and related channels. The role requires 5+ years of social media experience, strong writing and video skills, platform expertise, and the ability to manage cross-functional and agency workflows.

## Job Description

## Responsibilities
- Lead end-to-end social campaigns across tentpole and always-on initiatives, from creative briefing through post-mortem.
- Translate campaign strategy into social plans with timelines, deliverables, and ownership.
- Coordinate agency and vendor partners on asset creation, feedback, and delivery workflows.
- Lead campaign war rooms and ensure real-time content is on-brand, on-strategy, and approved.
- Support communications for Wrapped and other major cultural moments.
- Coordinate with marketing, editorial, creative, and global market teams.
- Analyze campaign performance and provide insights, learnings, and recommendations.
- Reimagine @ThisIsSpotify's presence on X by defining platform strategy, content purpose, voice, and plans.
- Create and publish content for X, including trend responses, campaign amplification, and always-on storytelling.
- Edit and produce short-form video recaps and social-native content.
- Track platform performance and iterate strategy based on insights.
- Translate company news, executive messaging, and corporate narratives into social content.
- Develop social playbooks for earnings, policy announcements, Loud & Clear, and executive thought leadership.
- Craft copy for @ThisIsSpotify and executive channels in alignment with broader communications strategy.

## Requirements
- 5+ years of experience in social media management, focused on campaign execution and platform strategy.
- Track record of leading social campaigns end-to-end for a major consumer brand or entertainment company.
- Deep expertise across Instagram, TikTok, X, Threads, and emerging platforms.
- Strong writing and editing skills across platform voices and tones.
- Video editing proficiency for campaign footage and social-native content.
- Experience managing agency and vendor relationships and creative delivery workflows.
- Strong cultural instincts and understanding of trending conversations.
- Operational rigor in managing timelines, briefs, and cross-functional workflows.
- Ability to work with senior leaders and cross-functional partners across multiple priorities.
- Experience with corporate or brand communications on social.
- Familiarity with real-time social strategy during major cultural or company moments.

## Similar jobs

- [Event Marketing Manager](https://hotfix.jobs/jobs/aecd4388-08e3-401d-8375-0ea080e375bb) - Runway - Remote - $130k – $175k/yr
- [Product Marketing Manager](https://hotfix.jobs/jobs/5c9de415-1a5d-47db-a6b3-2d2d95284db6) - Fal - San Francisco, CA - $150k – $200k/yr
- [Money Management Demand Generation Manager, Americas](https://hotfix.jobs/jobs/77d1f03b-b516-4e42-bf05-6a62b27bcf75) - Stripe - South San Francisco, CA
- [Product Marketing Manager, Community Growth](https://hotfix.jobs/jobs/2dfe0d73-e036-46d2-9a6b-1983b69fbf0e) - Clubhouse - Remote - $175k – $200k/yr
- [Events Manager | Housing](https://hotfix.jobs/jobs/3be9d128-cca9-4809-a9a1-711969525975) - EliseAI - New York, NY - $120k – $150k/yr

**Apply:** https://hotfix.jobs/jobs/eefb8d2d-4538-4fb4-934b-3df2aa59db9a
**Canonical:** https://hotfix.jobs/jobs/eefb8d2d-4538-4fb4-934b-3df2aa59db9a