# ABM Campaign Specialist

**Company:** [RSA](https://hotfix.jobs/companies/rsa)
**Location:** Cairo, Egypt
**Role:** Performance Marketing
**Experience:** 7+ years
**Skills:** Account-Based Marketing, HubSpot, 6Sense, Marketo, Demandbase, Linkedin Ads, Google Ads, Digital Advertising, Marketing Automation, Demand Generation, Intent Data, Lead Management, Campaign Analytics, B2B SaaS, Project Management
**Posted:** 2026-08-10

> Plans, executes, and optimizes account-based marketing campaigns targeting high-value B2B accounts and qualified pipeline. The role requires 6–7+ years of campaign, demand generation, or ABM experience, strong marketing automation and paid advertising expertise, and close Sales alignment.

## Job Description

## Responsibilities

### ABM Strategy & Execution
- Support the development and execution of the company's account-based marketing (ABM) strategy.
- Define and maintain Ideal Customer Profiles (ICPs) and target account lists.
- Build media plans and execute campaigns through direct and agency relationships.
- Manage personalized, multichannel campaigns, including email and digital advertising, to engage key decision-makers within target accounts.
- Establish and maintain Marketing Qualified Account (MQA) criteria and account progression stages.

### Marketing Technology & Data
- Manage ABM and marketing automation platforms such as 6sense and HubSpot.
- Create and maintain dynamic account segments and audience lists.
- Monitor account engagement, intent data, and buying stages.
- Ensure data quality and account enrichment across marketing and sales platforms.

### Sales & Marketing Alignment
- Partner with Sales to prioritize target accounts.
- Design and monitor the lead lifecycle through sales handoff until qualified pipeline.
- Deliver account insights, intent signals, and engagement reports.

### Campaign Management & Operations
- Design, implement, and manage end-to-end marketing campaigns, including awareness, demand generation, and lead qualification programs.
- Ensure campaigns adhere to brand guidelines, legal requirements, and best practices for deliverability and performance.

## Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 6–7+ years of experience in campaign management, demand generation, or ABM, preferably in a B2B technology or SaaS environment, cybersecurity, or highly regulated industries such as financial services and government.
- Experience with ABM and marketing automation platforms such as HubSpot, Marketo, Demandbase, or 6sense.
- Hands-on experience running LinkedIn Ads and Google Ads, including building, optimizing, and reporting on paid campaigns.
- Strong understanding of the B2B sales cycle and lead management processes, including MQL, SQL, and SAL.
- Proven track record designing and executing successful multichannel marketing campaigns that generate qualified pipeline.
- Strong analytical, reporting, and project management skills.

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