# Senior Manager, Demand Generation

**Company:** [Vibes](https://hotfix.jobs/companies/vibes)
**Location:** Chicago, IL
**Role:** Growth Marketing
**Salary:** $130k – $150k/yr
**Experience:** 6+ years
**Skills:** Demand Generation, HubSpot, Marketo, Pardot, Google Ads, Linkedin Ads, ABM, SEO, Sem, Webflow, Email Marketing, Marketing Automation, Mql, Pipeline Analytics, Content Syndication
**Posted:** 2026-08-07

> Leads end-to-end B2B demand generation strategy and execution for a growth-stage SaaS company, owning MQL and pipeline targets across paid media, email, ABM, SEO/SEM, webinars, and content syndication. Requires 6–10 years of demand generation experience, including substantial B2B experience.

## Job Description

## Responsibilities

### Strategy & Pipeline
- Own quarterly and annual MQL and pipeline targets and drive the strategy to achieve them.
- Lead target account selection and ABM program design in partnership with sales and marketing teams.
- Improve pipeline conversion metrics, qualified lead volume, and account-targeting effectiveness.
- Track and report program performance and make data-driven recommendations to marketing and company leadership.
- Monitor demand generation trends, including AI-driven developments, and translate insights into actionable improvements.

### Campaign Execution
- Own hands-on campaign execution across paid advertising, email, SEO/SEM, webinars, and content syndication.
- Build and manage automated nurture programs and one-off campaigns in HubSpot, including writing email content.
- Launch campaigns, landing pages, and resources on the company website.
- Learn and use Webflow for hands-on website management.
- Manage relationships with external consultants supporting SEM, SEO, and content syndication.

### Collaboration
- Partner with account executives on demand generation strategy, target account selection, and execution.
- Build relationships with internal stakeholders, external partners, and agency vendors.
- Represent demand generation in cross-functional planning with clear, data-driven recommendations.

## Requirements

- 6–10 years of hands-on, strategic and tactical demand generation experience.
- 4+ years of B2B experience; B2B SaaS experience strongly preferred.
- Demonstrated ownership of MQL and pipeline targets.
- Experience building and optimizing programs in a marketing automation platform; HubSpot strongly preferred, with Marketo or Pardot also relevant.
- Hands-on experience managing and optimizing paid media campaigns across Google Ads and LinkedIn, including budget management.
- Data fluency, including dashboard use, performance reporting, and metric-based decision-making.
- ABM experience or strong familiarity with account-based strategies and sales-marketing alignment in a B2B context.
- Strong written communication skills.
- Proactive problem-solving ability and confidence making and advocating for recommendations.
- Working knowledge of SEO/SEM fundamentals and experience managing related agencies or consultants.
- AI literacy and active use of AI tools in demand generation workflows.
- Strong organization and self-direction in a lean, fast-moving environment.

## Nice to Have

- Experience with Webflow or a comparable CMS.
- Familiarity with content syndication platforms such as Bombora, TechTarget, or Integrate.
- Experience in martech, mobile, or messaging industries.

## Compensation & Benefits

- Base salary: **$130,000–$150,000 annually**, depending on experience.
- Competitive equity.
- Medical, dental, and vision coverage.
- Short- and long-term disability insurance.
- Life insurance.
- 11 paid holidays.
- Flexible vacation.
- Commuter benefits.
- 401(k) with company match.
- Paid parental leave.

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