# Lifecycle Marketing Manager

**Company:** [Mixpanel](https://hotfix.jobs/companies/mixpanel)
**Location:** San Francisco, CA, New York, NY
**Role:** Growth Marketing
**Salary:** $129k – $174k/yr
**Experience:** 4+ years
**Skills:** Lifecycle Marketing, Email Marketing, Demand Generation, HubSpot, Marketo, Marketing Automation, segmentation, workflows, Mixpanel, B2B SaaS, lead nurturing, marketing operations, Performance Marketing, qualified
**Posted:** 2026-08-05

> Owns Mixpanel’s B2B lifecycle marketing program, building HubSpot nurture, re-engagement, and handraiser workflows that convert leads into qualified meetings. The role requires 4+ years of lifecycle, email, or demand generation experience, strong marketing automation expertise, and analytical cross-functional collaboration.

## Job Description

## Responsibilities
- Own the lifecycle marketing program from lead capture through demo-booked nurture sequencing, segmentation logic, and revenue tracking.
- Build and manage always-on email programs in HubSpot, including lead nurture, re-engagement, and handraiser follow-up workflows.
- Partner with Marketing Operations to define system ownership across the GTM stack and establish rules of engagement between lifecycle, sales outreach, and product-led touchpoints.
- Collaborate with regional campaign managers to develop scalable, channel-ready lifecycle plays.
- Define and enforce email best practices, including cadence, segmentation, and suppression logic to protect deliverability and audience trust.
- Instrument lifecycle performance in Mixpanel and guide dashboards tracking funnel conversion, sequence performance, and pipeline influence.
- Partner with Performance Marketing on handraiser conversion strategy, aligning paid and lifecycle motions around shared pipeline goals.
- Clarify tool ownership and use cases across HubSpot and overlapping systems.

## Requirements
- 4+ years of experience in lifecycle, email, or demand generation marketing, with ownership of a B2B nurture program from strategy through execution.
- Hands-on experience building in HubSpot or a comparable marketing automation platform such as Marketo, including segmentation, workflows, sequences, and reporting.
- Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context and a record of improving conversion rates.
- Ability to assess problems, prioritize effectively, and build in an evolving technology stack.
- Strong quality-over-volume lifecycle strategy and audience engagement judgment.
- Ability to partner with technical and non-technical stakeholders.
- Analytical mindset with the ability to measure programs and iterate using data.

## Nice-to-Haves
- Experience building lifecycle programs at a product-led growth company.
- Background in sales-assisted and PLG hybrid motions.
- Familiarity with Qualified or similar handraiser and chat tools.
- Experience working alongside or establishing a Marketing Operations function in its early stages.

## Compensation and Benefits
- Total target cash compensation range: **$128,500–$173,500 USD**, including base and variable compensation.
- Eligible for equity consideration.
- Medical, vision, and dental insurance.
- Mental wellness benefit.
- Generous vacation policy and additional company holidays.
- Enhanced parental leave.
- Volunteer time off.
- 401(k), wellness benefit, and holiday break.

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