# Sales Development Representative (PLG / Install-Base Expansion)

**Company:** [Wispr Flow](https://hotfix.jobs/companies/wispr-flow)
**Location:** San Francisco, CA
**Role:** Sales Development
**Salary:** $90k – $110k/yr
**Skills:** Product Analytics, Plg (Product-Led Growth), Email Outreach, A/B Testing, Customer Engagement, Pipeline Management, Pocus, Endgame, Catalyst, Sales Messaging
**Posted:** 2025-11-17

> Drive expansion within existing accounts by analyzing usage patterns, crafting high-quality outreach messaging, and fostering internal referrals for product adoption. Excel in clear communication, data-driven iteration, and building PLG processes in a fast-paced environment.

## Job Description

## What You’ll Do
- Analyze product usage patterns to identify champions, emerging power users, and expansion opportunities
- Reach out proactively to existing users to understand workflows and surface adjacent teams who benefit from Wispr
- Drive internal referrals (“Who else on your team would benefit from Wispr?”)
- Create and iterate thoughtful, concise, high-signal messaging across email, in-product, and outreach channels
- A/B test messaging, sequences, and hooks — share what’s working and what’s not
- Map accounts, track adoption trends, and help architect viral loops between users and teams
- Maintain clear, organized pipeline reporting around seat growth, team activations, and internal expansion motion
- Continually refine the PLG playbook — triggers, messaging, activation patterns, and handoff rules

## What Makes You a Great Fit
- You write exceptionally well. Clear, direct, user-centric communication is a core part of the job — not an optional skill.
- You’re meticulous about messaging: tone, structure, clarity, and respect for the recipient’s time.
- You’re comfortable iterating quickly, testing hypotheses, and adjusting based on data.
- You enjoy digging into product analytics to understand behavior and identify momentum.
- You thrive in fast-moving environments and enjoy building processes from the ground up.
- **Bonus**: experience in PLG or tools like Pocus, Endgame, or Catalyst.

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