# Customer Marketer

**Company:** [Apollo](https://hotfix.jobs/companies/apollo)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $142k – $235k/yr
**Experience:** 5+ years
**Skills:** Customer Marketing, Customer Advocacy, Case Studies, Testimonials, Community Building, Reference Programs, Content Creation, Sales Enablement, AI Tools
**Posted:** 2026-06-16

> Own Apollo's end-to-end customer advocacy program including case studies, testimonials, and community building to support sales and strengthen brand. Senior IC role focused on turning customer stories into revenue impact at a B2B SaaS company.

## Job Description

## What you'll do
- Own case study production from interview to publish, and make sure reps actually use the content.
- Build and manage a testimonial library that's always fresh, always accessible, and growing.
- Run a customer advocate community — a curated group of customers who are tapped for testimonials, co-marketing, content, speaking opportunities, and more.
- Own public advocacy at scale. Build and run a program that gets advocates singing Apollo's praises on LinkedIn, G2, community forums, and beyond.
- Help Sales close by finding the right customer reference match fast when a rep needs one.
- Build AI-powered systems for tracking, matching, outreach, and production across advocacy programs.
- Build the strategy to scale the customer advocacy program and bring customer stories to the forefront of Apollo's brand.
- Experiment with community programming such as dinners for VP+ buyers, podcast series with power users, online communities for GTM leaders, and AMAs.

## What you bring
- 5+ years in customer marketing, community, or advocacy at a B2B SaaS company. Experience running a reference program, building case studies, and managing a community.
- Strong relationship builder who can nurture customer advocates without burning them out.
- Sales instincts and understanding of how reference selling works.
- Content sense to spot great stories, guide interviews, and produce high-quality case studies.
- Operator mindset with experience building systems and workflows.
- AI fluency using tools like Claude and Notion AI to move faster.
- Upmarket instincts for enterprise and mid-market buyers.

## Bonus points
- Built or scaled an executive customer community (dinners, councils, roundtables).
- Produced a podcast or video series featuring customers.
- Worked at a company where customer advocacy was a genuine revenue lever.

## Similar roles

- [Product Marketing Manager, Prediction Markets](https://hotfix.jobs/jobs/c6225d17-445c-45d1-b40d-612ce134b684) - Coinbase - Remote - $140k – $165k/yr
- [Product Marketing Manager, Coinbase Institutional ](https://hotfix.jobs/jobs/b1057ebf-d1b4-4b8b-a12a-adfcea8b6178) - Coinbase - Remote - $140k – $165k/yr
- [Creative Project Manager](https://hotfix.jobs/jobs/b4a8f872-74f3-450b-a09c-41d245113c59) - OnePay - Remote - $140k – $160k/yr
- [Product Marketing Manager](https://hotfix.jobs/jobs/af9026b1-648d-4e94-8e66-804a4fa6f250) - Finch - San Francisco, CA - $140k – $150k/yr
- [Product Marketer](https://hotfix.jobs/jobs/3d7d3b14-3e51-45c2-b971-10f41762daa4) - Hedra - San Francisco, CA - $140k – $190k/yr

**Apply:** https://hotfix.jobs/jobs/ed447945-d418-4bab-8fd7-19087ab14b27
**Canonical:** https://hotfix.jobs/jobs/ed447945-d418-4bab-8fd7-19087ab14b27