# Senior Manager, Performance Marketing

**Company:** [WHOOP](https://hotfix.jobs/companies/whoop)
**Location:** Boston, MA
**Role:** Performance Marketing
**Experience:** 7+ years
**Skills:** Performance Marketing, Growth Marketing, paid social, search marketing, video advertising, Budget Management, forecasting models, cac optimization, roas optimization, Marketing Analytics, incrementality testing, attribution methodologies, experimentation frameworks, conversion optimization, dtc marketing
**Posted:** 2026-06-29

> Senior Manager of Performance Marketing responsible for managing global paid acquisition channels (social, search, video) to drive efficient member growth at WHOOP. Requires 7+ years experience optimizing large budgets, building forecasts, partnering with analytics/creative/product teams, and strong measurement expertise in DTC environments.

## Job Description

## Responsibilities
- Manage performance marketing programs across key paid acquisition channels, including paid social, search, video, and emerging platforms to drive efficient member acquisition and revenue growth.
- Develop and manage channel budgets, forecasting models, and investment strategies to optimize customer acquisition cost (CAC), return on ad spend (ROAS), and overall marketing efficiency.
- Allocate and optimize media spend across global campaigns, markets, channels, and audiences to maximize business outcomes while balancing efficiency and growth objectives.
- Partner with Marketing Analytics to establish measurement frameworks, evaluate incrementality, and generate actionable insights that inform growth strategies and investment decisions.
- Collaborate with Creative, Brand Media, and Marketing Strategy & Operations teams to develop testing roadmaps, improve creative performance, and enhance audience targeting and messaging.
- Identify and evaluate new acquisition opportunities, platforms, technologies, and partnerships that can unlock scalable growth.
- Partner cross-functionally with Growth Product and Lifecycle Marketing teams to improve attribution, conversion tracking, and end-to-end member acquisition experiences.

## Qualifications
- 7+ years of experience in performance marketing, growth marketing, digital acquisition, or related disciplines, with a proven track record of driving measurable business results.
- Experience managing and optimizing large-scale paid media budgets across multiple acquisition channels.
- Strong analytical skills with experience leveraging data to inform decision-making, measure performance, and prioritize opportunities.
- Demonstrated ability to build forecasting models, manage budgets, and communicate business impact to senior stakeholders.
- Experience partnering effectively with cross-functional teams including Marketing Analytics, Product, Creative, Finance, Brand Media, and Engineering.
- Strong understanding of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practices.
- Experience in direct-to-consumer (DTC) businesses and a demonstrated ability to succeed in fast-moving, high-growth environments where priorities evolve quickly.
- Ability to operate effectively in ambiguous environments, prioritize competing initiatives, and execute with a high degree of ownership.
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

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