# Senior Program Manager, GTM

**Company:** [ZoomInfo](https://hotfix.jobs/companies/zoominfo)
**Location:** Waltham, MA
**Role:** Technical Program Management
**Salary:** $104k – $163k/yr
**Experience:** 7+ years
**Skills:** Program Management, Project Management, gtm operations, Product Launches, Revenue Operations, Sales Enablement, Product Marketing, Competitive Intelligence, AI Tools, ChatGPT, copilot, gemini, Dashboards, B2B SaaS, sales intelligence platforms
**Posted:** 2026-08-03

> Leads cross-functional product launches and broader go-to-market programs, coordinating governance, readiness, enablement, assets, and adoption across Sales, Marketing, Product, Customer Success, and Operations. Requires 7+ years of program or related experience and direct ownership of end-to-end product release programs.

## Job Description

## Responsibilities

### Program Governance & Orchestration
- Own workback plans, dependencies, and readiness gates across concurrent product launches and GTM programs.
- Define and enforce Tier-1 and Tier-2 standards based on revenue impact and field-readiness needs.
- Run governance forums, including launch councils, readiness reviews, and go/no-go checkpoints.
- Manage Alpha/Beta lifecycles in partnership with Customer Success and Product for launch-specific initiatives.

### Cross-Functional Alignment & AI Fluency
- Facilitate alignment across Sales, Marketing, Product, Customer Success, and Operations on scope, timing, and ownership.
- Partner with Product Marketing and Competitive Intelligence to incorporate messaging and positioning into launch plans.
- Partner with GTM Enablement to co-build training, certification, and rollout plans.
- Use AI tools such as ChatGPT, Copilot, and Gemini to accelerate program documentation, status reporting, and stakeholder communications.
- Identify opportunities to apply AI to reduce manual program overhead and improve launch velocity.
- Stay current on AI-enabled workflow tools relevant to GTM Operations and pilot approaches that create measurable efficiency gains.

### Content & Asset Coordination
- Maintain the operational source of truth for launch and program assets, including version control, access, and lifecycle management, in partnership with Enablement.
- Standardize release communication templates, terminology, and status reporting.

### Transparency & Reporting
- Build and maintain dashboards showing the status of active GTM programs, including live, beta, deprecated, and upcoming initiatives.
- Own the single source of truth for the GTM program calendar across product and non-product initiatives.

## Requirements

- Bachelor's degree in Business, Marketing, Operations, or a related field.
- 7+ years of experience in Program or Project Management, GTM Operations, Product Marketing, or Revenue Operations, preferably in B2B SaaS.
- Proven experience leading end-to-end product release and launch programs from readiness planning through general availability and post-launch adoption tracking.
- Demonstrated success orchestrating cross-functional launches or programs involving Sales, Product, and Marketing.
- Experience with content and enablement systems.
- Strong program and project management skills across concurrent, interdependent workstreams.

## Nice-to-Haves

- PMP or similar program management certification.
- Experience in Sales Enablement or Revenue Operations.
- Experience running GTM programs beyond product launches, such as pricing, territory, or systems rollouts.
- Familiarity with GTM technology and sales intelligence platforms.

## Compensation & Benefits

- Base salary: **$103,600–$162,800 USD**.
- Additional compensation such as bonus, commission, equity, and benefits may apply.
- Comprehensive benefits and holistic mind, body, and lifestyle programs are offered.

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