# Marketing Manager, Go-To-Market **Company:** [Imprint](https://hotfix.jobs/companies/imprint) **Location:** New York, NY, San Francisco, CA **Role:** Product Marketing **Salary:** $180k – $200k/yr **Experience:** 5+ years **Skills:** Go-to-Market Strategy, Partner Marketing, Co-Marketing, Campaign Development, Multi-Channel Marketing, Lifecycle Marketing, Cross-Functional Execution, Launch Playbooks, Performance Optimization, Fintech **Posted:** 2026-06-30 > Own launch strategy, execution, and partner marketing for new co-branded credit card partner launches at Imprint. Lead cross-functional GTM plans, co-marketing programs, creative briefings, and build scalable launch playbooks while educating partners on best practices. ## Job Description ## What You'll Own ### Launch Strategy and Planning - Define launch strategy and target segments for every new partner launch and conversion - Partner with GMs and the partner's marketing team to build multi-channel launch plans covering PR, lifecycle, web, affiliates, paid, and organic - Own launch readiness and execution across all marketing surfaces - Partner with internal stakeholders to build launch dashboards and establish goals - Monitor and optimize early performance from 0 to 60 days post-launch ### Workback Schedule and Execution Management - Own the launch workback schedule and execution plan end to end - Build and maintain detailed timelines across all marketing workstreams - Track dependencies across teams (lifecycle, creative, ops, paid, data) and proactively resolve blockers - Manage milestones and deliverables to ensure nothing falls through between launch planning and go-live - Drive cross-functional alignment and accountability across every team that touches a launch ### Lifecycle Marketing Briefing - Brief lifecycle marketing on launch-specific email, push, and SMS campaigns in Imprint channels, providing objective, target segment, learning agenda, and requirements for each - Brief internal channel owners on affiliates and paid for multi-channel launch campaigns - Ensure briefs are specific enough that lifecycle, creative, and channel teams can move without ambiguity ### Creative - Brief creative to build toolkits that standardize messaging across Imprint and partner channels - Ensure creative and messaging alignment across all launch channels - Lead creative reviews to ensure all launch assets align to strategy and partner brand standards - Own final creative signoff for all launch campaigns ### Partner Education and Relationship - Be the primary marketing point of contact for new partners during the launch window, before handoff to the ongoing lifecycle marketing owner - Educate partner marketing teams on what good co-branded card marketing looks like: channel mix, messaging strategy, acquisition tactics, and journey design - Set realistic expectations with partners on timelines, creative requirements, and campaign sequencing - Bring a clear point of view into every partner conversation and the credibility to defend it ### Co-Marketing Programs - Develop and execute co-marketing programs with Imprint's brand and retail partners, including campaigns, content, events, and launch moments - Collaborate with Business Development, Growth, and Product to translate partnership milestones into marketing activations - Use performance data and partner feedback to identify what's working, diagnose gaps, and continuously improve program effectiveness ### Institutional Knowledge and Standards - Develop and maintain Imprint's marketing launch playbook, a repeatable, scalable framework that gets smarter with every launch - Own the launch marketing knowledge base: what we've learned from every launch, what worked, what didn't, and how we improve - Establish and enforce launch marketing standards across all new partners, ensuring consistency in cardholder experience regardless of partner size or tier - Feed launch insights back to the lifecycle marketing team so evergreen journey design reflects what we know about early cardholder behavior ## Qualifications **Required** - Demonstrated track record of owning and executing co-marketing or partner marketing programs with measurable results - Strong understanding of GTM strategy, campaign development, and multi-channel marketing execution (PR, lifecycle, web, affiliates, paid, organic) - Experience owning launch timelines, workback schedules, and cross-functional execution plans end to end - Experience working cross-functionally with business development, growth, product, and creative teams - Ability to manage multiple partner relationships and workstreams simultaneously with clarity and follow-through - Clear, compelling communicator in writing, in presentations, and in partner-facing settings - Data informed approach to evaluating campaign performance and optimizing programs **Nice to Have** - Experience in fintech, consumer finance, payments, or card-linked loyalty programs - Familiarity with co-branded marketing, retail partnerships, or affiliate/channel marketing - Experience building partner marketing functions or playbooks from the ground up - Background in high growth startup or scale-up environments ## Perks & Benefits - Competitive compensation and equity packages - Leading configured work computers of your choice - Flexible paid time off - Fully covered, high-quality healthcare, including fully covered dependent coverage - Additional health coverage includes access to One Medical and the option to enroll in an FSA - 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents - Access to industry-leading technology across all of our business units ## Similar roles - [Partner Marketing, Fintech](https://hotfix.jobs/jobs/88cbf08d-da99-4323-a4dc-183eddf6c01b) - Gigs - New York, NY - $180k – $220k/yr - [Product Marketing Manager](https://hotfix.jobs/jobs/4790edb7-e1be-4123-9981-84bcbd4b33b8) - Blacksmith - San Francisco, CA - $180k – $250k/yr - [Founding Product Marketer](https://hotfix.jobs/jobs/2398caec-a117-4a34-aba3-a2e1d0cad38a) - Imprint - New York, NY - $180k – $230k/yr - [Marketing Leader](https://hotfix.jobs/jobs/c94b125d-11b4-4a50-9228-ff76c62b7cde) - Moment - New York, NY - $180k – $250k/yr - [Product Marketing Manager](https://hotfix.jobs/jobs/586b2d9c-ff6b-49db-a22f-a7761b4fb471) - character.ai - Redwood City, CA - $180k – $200k/yr **Apply:** https://hotfix.jobs/jobs/ea6d70e7-403c-4cab-80a0-3857f5074587 **Canonical:** https://hotfix.jobs/jobs/ea6d70e7-403c-4cab-80a0-3857f5074587