# AI Customer Education Lead

**Company:** [Broccoli AI](https://hotfix.jobs/companies/broccoli-ai)
**Location:** San Francisco, CA
**Role:** Other
**Experience:** 4+ years
**Skills:** AI Tools, Claude, Instructional Design, training development, Video Production, certification programs, servicetitan
**Posted:** 2026-07-30

> Lead the design and delivery of customer education programs for Broccoli AI's AI operating system used by home service contractors. Build training materials, certification programs, and scalable systems from the ground up, leveraging AI tools to accelerate content creation and drive user adoption among plumbers, HVAC, and electrical teams.

## Job Description

## What You'll Do
- Own customer education end to end and build it into a scalable system.
- Design the framework and roadmap for the education system.
- Teach the people who work with Broccoli day to day how to get the most out of an AI-native product — choosing the formats that fit each audience, from job aids to video to in-product guidance and beyond.
- Use AI to build the material: draft lessons, produce docs, and analyze friction faster than a traditional team could.
- Design education around the key moments customers interact with Broccoli, so adoption feels natural and low-friction from day one.
- Meet customers where they are: connect what they already do to how Broccoli helps, so getting started feels obvious, not intimidating.
- Build a certification program that turns proficiency into something measurable.

## What We're Looking For
- 4+ years building training, education, or instructional content that real people used to adopt a tool.
- Built education or training programs from the ground up — not just run someone else's.
- Can produce, not just plan — you can ship a job aid, a video, or a walkthrough yourself without a big team behind you.
- Turn messy, real-world workflows into clear, confidence-building lessons.
- AI-native — you use Claude and other AI tools daily to build training, analyze friction, and move faster than a traditional team could.
- Opinionated about formats and tools, and curious enough to try approaches others haven't.
- Comfortable being the first and only owner of a function, deciding what matters and what waits.
- Comfortable getting fluent in a trade-heavy customer base fast — our customers are plumbers, HVAC techs, and electricians, and you'll need to speak their language.

## Bonus Points
- Experience in home services (HVAC, plumbing, electrical, roofing) — e.g., you've supported teams on tools like ServiceTitan, or run operations inside one.
- Startup experience.
- Spanish fluency.

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