# Senior Ads Product Marketing Manager

**Company:** [Pinterest](https://hotfix.jobs/companies/pinterest)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $124k – $255k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Performance Advertising, Bidding Optimization, Attribution, Conversion Optimization, CPA, Roas, Data Integrations, Data Science, Sales Enablement, Artificial Intelligence
**Posted:** 2026-08-21

> Leads product marketing and go-to-market strategy for Pinterest’s performance advertising bidding, optimization, and measurement solutions. Requires 5+ years of relevant experience, strong lower-funnel advertising expertise, analytical judgment, cross-functional influence, and clear technical communication.

## Job Description

## Responsibilities
- Own product marketing strategy and go-to-market execution for Pinterest’s measurement-aligned bidding and optimization portfolio, including MPO, Last Click Mode/optimization windows, and future custom conversion solutions.
- Research advertiser measurement approaches, attribution models, lower-funnel objectives, and performance needs to identify market opportunities and influence product strategy.
- Define target segments, customer problems, value propositions, positioning, messaging, and proof points for bidding products.
- Lead commercialization for alpha and beta programs, including learning agendas, advertiser recruitment, onboarding, enablement, and product and go-to-market recommendations.
- Partner with Product, Engineering, Data Science, Measurement, Sales, Performance Solutions, and Product Operations on requirements, investments, tradeoffs, and launches.
- Synthesize customer feedback, competitive intelligence, product data, and opportunity sizing into recommendations.
- Develop sales enablement, training, and customer-facing materials explaining bidding, optimization, and measurement concepts.
- Establish success metrics for adoption, advertiser performance, sentiment, revenue impact, and operational readiness.
- Drive cross-functional alignment across Sales, Measurement Solutions, Product Operations, Business Marketing, Legal, and other partners.
- Use AI tools to accelerate research, feedback synthesis, and analysis while validating outputs and protecting sensitive information.

## Requirements
- 5+ years of product marketing, ads marketing, or related experience, ideally in performance advertising, ad delivery, bidding, measurement, attribution, or marketing technology.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
- Experience developing and executing product go-to-market strategies, including positioning, messaging, segmentation, enablement, launch planning, and adoption measurement.
- Experience commercializing early-stage products through alpha, beta, and broader launch stages.
- Strong understanding of lower-funnel advertising, conversion optimization, CPA, ROAS, attribution, and first- and third-party measurement.
- Technical fluency in conversion signals, data integrations, attribution windows, optimization models, and bidding strategies.
- Strong analytical judgment and experience using qualitative and quantitative data to define needs, size opportunities, evaluate tests, and make recommendations.
- Ability to influence and build partnerships across Product, Engineering, Data Science, Sales, Solutions, Operations, and executive stakeholders.
- Exceptional written and verbal communication skills.
- Demonstrated ability to use AI tools effectively while validating accuracy and retaining ownership of final work.

## Compensation
- Base salary: **$123,684–$254,644 USD**.
- Eligible for equity.
- US-based applicants only.

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