# B2B Marketing Lead

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** Remote
**Role:** Product Marketing
**Experience:** 10+ years
**Skills:** B2B Marketing, Integrated Marketing, Field Marketing, Content Marketing, Customer Marketing, Partner Marketing, Product Marketing, Event Marketing, Go-to-Market Strategy, Agency Management, Budget Management, Performance Measurement, Stakeholder Management, Ai Marketing
**Posted:** 2026-07-11

> Leads OpenAI’s India B2B marketing strategy and full-funnel programs across enterprise, startup, developer, and partner audiences. The role requires 10+ years of B2B or integrated marketing experience, strong India enterprise-market judgment, and the ability to work across sales-led GTM and matrixed teams.

## Job Description

## Responsibilities
- Lead the development and execution of India B2B marketing strategy aligned with global priorities and India GTM objectives.
- Drive full-funnel B2B marketing programs across field marketing, content, customer marketing, events, executive engagement, and partner marketing.
- Partner with India GTM, Partnerships, Product Marketing, Communications, and Global Affairs teams to deliver integrated programs supporting enterprise adoption and pipeline growth.
- Translate global B2B narratives and launches into India-relevant execution across enterprise, startup, developer, and partner motions.
- Establish India marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.
- Act as the India voice for B2B marketing, bringing market insight, customer perspective, trust signals, and local nuance into global strategy discussions.
- Build and scale foundational B2B marketing capabilities in India, with an eye toward future team growth and specialization.

## Requirements
- 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.
- Proven track record building and executing B2B marketing programs supporting enterprise or partner-led GTM motions in India or similarly complex markets.
- Strong understanding of India enterprise buying dynamics, including trust, regulation, partners, SI ecosystems, and local proof points.
- Ability to operate at strategic and executional levels in fast-moving, ambiguous environments.
- Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Communications teams in a matrixed organization.
- Excellent communication, collaboration, stakeholder management, and influence skills across business, policy, product, and GTM audiences.

## Nice to Have
- Experience managing teams, agencies, vendors, and regional or local partners in India.
- Experience marketing AI, developer, or highly technical products.
- Familiarity with regulated industries or trust-sensitive enterprise environments.
- Prior experience leading India, South Asia, regional, or global marketing scopes.

## Compensation and Benefits
- Compensation and benefits information is not provided in the posting.

## Similar jobs

- [Group Product Marketing Manager](https://hotfix.jobs/jobs/8ad98d15-796c-44b1-b344-d41d15bbc5b3) - Vanta - Remote - $201k – $237k/yr
- [Senior Product Marketing Manager](https://hotfix.jobs/jobs/97179a14-d0dd-4008-8c2d-2fad47833a36) - Talkiatry - Remote - $160k – $185k/yr
- [Product Marketing Manager](https://hotfix.jobs/jobs/1bc31cef-1415-4aa0-8322-452fc9c9b142) - Coram AI - Bengaluru, India

**Apply:** https://hotfix.jobs/jobs/e90b0167-02d7-40a0-9403-e3ca6caaa836
**Canonical:** https://hotfix.jobs/jobs/e90b0167-02d7-40a0-9403-e3ca6caaa836