# Head of Marketing

**Company:** [Truv](https://hotfix.jobs/companies/truv)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $185k – $230k/yr
**Experience:** 10+ years
**Skills:** HubSpot, Clay, Claude, GitHub, ABM, Product-Led Growth, SEO, Demand Generation, Go-to-Market Strategy, CRM, Mql, Pql, SQL
**Posted:** 2026-07-06

> Lead all demand generation and PLG efforts for Truv, building scalable always-on programs and strategic campaigns to drive pipeline, revenue, and new customer segments in the fintech lending space. Requires 10+ years B2B SaaS marketing experience with a revenue-owner mindset, hands-on PLG and coding skills, and leadership of cross-functional teams.

## Job Description

## What You'll Do

**Full-Funnel Demand Generation:** Craft multi-channel strategies (ABM, paid media, content, webinars, events, partnerships, email, SEO) that scale both field and digital revenue pipelines.

**PLG Strategy & Execution:** Drive self-serve onboarding, trial sign-ups, usage-based growth, and product-qualified leads conversion. Build cadence and channels to accelerate free-to-paid conversion.

**Messaging & Positioning:** Collaborate with Product Marketing to refine Truv's positioning, highlighting real-time data, borrower empowerment, GSE alignment, and efficiency in lending workflows.

**Cross-Functional Collaboration:** Align marketing with Sales, Product, RevOps, and Customer Success to optimize funnel flows from awareness to revenue.

**Analytics & Optimization:** Monitor critical KPIs: MQLs, PQLs, SQLs, conversion rates, CAC, ROI, and leverage data to continually iterate and scale marketing impact.

**Team Leadership & Enablement:** Build, mentor, and scale a high-performing team across demand, product marketing, content, and growth engineering.

**Budgeting & Forecasting:** Manage marketing budgets, forecast pipeline impact, and deliver transparent results to executive leadership.

## Who You Are

- 10+ years of experience in B2B SaaS marketing, including leading demand generation and PLG initiatives.
- Has carried a quota and comes from a BDR or Sales background, with a revenue-owner's mindset toward pipeline and results.
- Proven track record scaling marketing motion from early-stage inbound pipeline to enterprise and self-serve revenue growth.
- Hands-on experience with PLG playbooks, driving growth with usage-based models, onboarding flows, and conversion optimization.
- Deep expertise in marketing tech stack: CRM (HubSpot), MQL/PQL scoring, automation and enrichment tools (Clay), analytics dashboards, and heavy use of Claude Code in day-to-day workflows.
- Comfortable writing code to build marketing tooling, automations, and experiments (vibe coding is fine) and working in GitHub.
- Strong analytical mindset; proven experience in data-driven funnel optimization and attribution modeling.
- Exceptional leadership skills with a history of building cross-functional teams and enabling SDR/BDR alignment.
- Experience marketing fintech or verification solutions to financial institutions or lending verticals preferred.

## Nice to Have

- Platform-builder mindset, scaling repeatable GTM processes.
- Experience running ABM programs targeting enterprise lenders and credit unions.
- Familiarity with compliance and income-verification regulations (e.g., DU/AIM).
- Ability to craft persuasive messaging that resonates across buyer personas (e.g., compliance, operations, lending executives).

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