# Product Marketing Manager

**Company:** [Replit](https://hotfix.jobs/companies/replit)
**Location:** Foster City, CA
**Role:** Product Marketing
**Salary:** $140k – $180k/yr
**Experience:** 4+ years
**Skills:** Product Marketing, Product Positioning, Go-to-Market Strategy, Customer Research, Competitive Analysis, Campaign Development, Growth Marketing, Product-Led Growth, Audience Segmentation, Product Launches, Messaging, Adoption Analytics
**Posted:** 2026-08-17

> The Product Marketing Manager will lead positioning, launches, audience narratives, and growth programs for Replit’s Design and Slides products. The role requires 4+ years of experience marketing product-led, consumer, prosumer, creative, or developer-focused products and strong cross-functional collaboration skills.

## Job Description

## Responsibilities
- Own the positioning and growth strategy for Replit’s core products, including Design and Slides.
- Develop audience-focused narratives, identify new use cases and channels, and bring product improvements to market.
- Build programs that drive adoption, engagement, and conversion.
- Track competitors and customer needs, translating insights into sharper messaging, stronger go-to-market decisions, and actionable feedback for Product and Engineering.
- Collaborate across Product, Engineering, Growth, Brand, and Creative.
- Develop strategy, write product narratives, and execute go-to-market work.

## Requirements
- Take ownership, work through ambiguity, and move from strategy to execution independently.
- Turn customer insight into clear positioning, relevant narratives, and audience-specific campaigns.
- Find creative ways to expand adoption, test channels and tactics, and develop repeatable programs.
- Understand complex products and translate product capabilities into meaningful customer value.
- 4+ years of experience growing product-led, consumer, prosumer, creative, or developer-focused products.

## Compensation & Benefits
- Annual salary: $140,000–$180,000, plus equity.
- 401(k) program with a 4% match for US employees.
- Health, dental, vision, and life insurance.
- Short- and long-term disability coverage.
- Paid parental, medical, and caregiver leave.
- Flexible time off and holidays.
- Commuter benefits for in-office US employees.
- Monthly wellness stipend.
- Autonomous work environment.
- In-office setup reimbursement.
- Quarterly team gatherings.
- In-office amenities.

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