# Staff Product Manager - Email Marketing

**Company:** [GoHighLevel](https://hotfix.jobs/companies/gohighlevel)
**Location:** Remote
**Role:** Product Management
**Experience:** 8+ years
**Skills:** Product Management, SaaS, Email Marketing, Marketing Automation, Wysiwyg Editors, HTML, A/B Testing, Generative AI, Prompt Engineering, Machine Learning, Product Instrumentation, Funnel Analytics, Prds, Lifecycle Marketing, Localization
**Posted:** 2026-07-27

> Leads the strategy and execution of HighLevel’s Email Marketing platform, including AI-native creation, campaign automation, analytics, and preference management. Requires 8+ years of product management experience and a track record building intuitive SaaS tools with AI/ML integrations.

## Job Description

## Responsibilities

### Build Email Creation Experiences
- Own the end-to-end Email Builder experience, including drag-and-drop editors, custom HTML tools, reusable visual components, responsive templates, and real-time collaborative editing.
- Build an AI-native email editor that generates complete, high-converting email layouts from natural-language prompts.
- Lead prompt-to-layout email generation for non-technical marketers.
- Deliver multivariate experimentation tools for subject lines, body copy, layouts, and calls to action.

### Transform Email Marketing Through AI
- Define the vision and execution strategy for Email AI, including automated campaign generation, brand-aware messaging, localized and multilingual copy, and intelligent optimization.
- Build Sequence AI to create multi-step lifecycle journeys for onboarding, lead nurture, abandoned-cart recovery, upsells, and re-engagement.
- Partner with AI teams on prompt-based workflow creation, predictive recommendations, and autonomous campaign creation.
- Establish responsible-AI guardrails for brand voice, content quality, and privacy compliance.

### Build Campaign Delivery and Automation Workflows
- Own Send Now, Scheduled Send, timezone-aware sending, and AI-powered send-time optimization.
- Scale automated Sequences, trigger logic, dynamic branching, personalization fields, and event-driven marketing workflows.
- Simplify campaign creation while maximizing engagement.

### Drive Campaign Intelligence and Customer Insights
- Build reporting dashboards measuring campaign execution, open and click engagement, conversion rates, attributed revenue, and ROI.
- Deliver AI-powered recommendations to improve campaign engagement and conversion.
- Establish product instrumentation, funnels, and experimentation frameworks to measure adoption and product-led outcomes.

### Build Audience and Preference Management
- Own subscriber preferences, consent management workflows, and preference centers.
- Deliver preference experiences supporting global messaging compliance, including CAN-SPAM, CASL, and GDPR.

### Drive Product Strategy and Execution
- Establish a 12–18 month Email Marketing roadmap aligned with broader product strategy.
- Conduct customer discovery, competitive analysis, and usability research.
- Write outcome-focused PRDs and partner with Engineering, Product Design, AI, Customer Success, and Go-to-Market teams.

## Requirements
- 8+ years of Product Management experience, with a background in SaaS product management, email marketing tools, WYSIWYG builders, or marketing automation platforms.
- Demonstrated success building intuitive, high-adoption end-user tools such as editors, drag-and-drop builders, visual canvas tools, or content creation interfaces.
- Hands-on experience with AI/ML integrations, including generative text or image tools, prompt-engineering workflows, or predictive optimization engines.
- Strong product craft, including writing PRDs, mapping user journeys, conducting customer research, and translating complex capabilities into simple UX.
- Experience defining product instrumentation, running A/B tests, and tracking funnel conversion metrics.
- Strong stakeholder-management and communication skills, with experience driving cross-functional alignment across Engineering, Design, Product, and Go-to-Market teams.

## Nice-to-Haves
- Experience with marketing automation workflows, drip campaigns, or lifecycle marketing tools.
- Background in dynamic content generation, templating systems, or visual design software.
- Experience designing features for international audiences, including localization and multilingual support.

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