# Senior Product Manager: New Verticals

**Company:** [Broccoli AI](https://hotfix.jobs/companies/broccoli-ai)
**Location:** San Francisco, CA
**Role:** Product Management
**Experience:** 5+ years
**Skills:** Product Management, Market Research, Customer Interviews, Workflow Analysis, Ai Product Development, Go-to-Market Strategy, Product Specification, Opportunity Sizing, Design Partner Development, Launch Coordination
**Posted:** 2026-06-24

> Senior PM driving expansion into new home service verticals. Own market discovery, research synthesis, opportunity prioritization, product definition, and launch for AI-powered workflow products.

## Job Description

## What you’ll own

**New vertical discovery**
- Identify and evaluate new home service and field service categories where Broccoli should expand next
- Build a clear view of customer pain, market size, workflow complexity, competitive landscape, integration needs, and go-to-market feasibility

**Market research and synthesis**
- Interview customers and prospects, shadow workflows, analyze transcripts and product data
- Turn messy research into clear product and strategy recommendations

**Opportunity sizing and prioritization**
- Compare verticals and product wedges based on urgency of pain, willingness to pay, AI feasibility, implementation complexity, sales motion, and potential customer P&L impact

**Product definition**
- Turn research into crisp product direction
- Write specs built around the “why,” define the initial wedge, create basic mockups when useful, and give engineering enough clarity to move quickly

**Design partner development**
- Work with sales and customer success to identify the right early customers for new verticals
- Build tight feedback loops and avoid overfitting to one account

**Launch and learning loops**
- Coordinate with sales, customer success, and marketing when new vertical products ship
- Define success metrics, track outcomes, and drive the honest conversation about what worked, what didn’t, and what we should do next

## Who we’re looking for

**Must-haves**
- Deep customer curiosity: You want to understand how businesses actually work: workflows, incentives, edge cases, economics, and operational reality
- Strong market judgment: You can evaluate a market from first principles and separate a promising opportunity from a noisy one
- High agency: You bring structure to ambiguity, move without being told, and own outcomes end to end
- Strong business judgment: You prioritize based on customer impact, Broccoli’s strategic advantage, speed to market, and long-term expansion potential
- AI-first product thinking: You default to asking what is now possible with AI, not what traditional SaaS products have done before. You’ve built agents, AI-powered workflows, or AI-native product experiences yourself
- Clear communication: You can turn messy research into sharp strategy docs, specs, launch briefs, and founder-ready recommendations
- Excited to work in-office five days a week: This role requires close collaboration with the founders and the team

**Strong plus**
- Former founder, or a PM who has operated like one
- Experience expanding into new markets, segments, or verticals
- Experience at a high-growth B2B startup, especially Series A to C
- Home services, field service, vertical SaaS, or service operations experience
- Experience with sales-led or design-partner-led product development

**Not a fit**
- Your PM experience is primarily sprint facilitation, stakeholder alignment, or process management
- You prefer being handed a roadmap rather than figuring out what should be on it
- You are uncomfortable with ambiguity, field research, or direct customer exposure
- You have not owned a product, market, or business outcome end to end
- You think of AI mainly as a feature layer on top of existing SaaS workflows

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