# Head of Marketing

**Company:** [Vitalize](https://hotfix.jobs/companies/vitalize)
**Location:** Remote
**Role:** Growth Marketing
**Experience:** 8+ years
**Skills:** B2B SaaS, Demand Generation, Product Marketing, customer marketing, brand marketing, communications, Sales Enablement, pipeline analytics, employer branding, customer advocacy, Event Marketing, market positioning
**Posted:** 2026-08-07

> Leads the creation of Vitalize’s marketing function and builds a growth engine for an enterprise healthcare SaaS business. The role combines executive strategy, customer-driven positioning, pipeline generation, hands-on marketing execution, and recruiting a high-performing team.

## Job Description

## Responsibilities
- Build Vitalize’s marketing organization from the ground up, including strategy, operating model, priorities, and hiring.
- Develop a marketing engine that generates enterprise pipeline, strengthens market positioning, enables Sales, and supports revenue growth.
- Partner with Sales and Growth Operations to identify growth opportunities and improve marketing performance.
- Spend time with customers, visit hospitals, and learn from implementation calls to inform demand generation, thought leadership, product launches, and customer stories.
- Define how customers, candidates, investors, and the healthcare industry understand Vitalize.
- Lead product marketing, positioning, launches, communications, employer brand, customer advocacy, executive events, and public narrative.
- Recruit, develop, and coach exceptional marketers while establishing a culture of ownership, curiosity, and high standards.
- Remain hands-on with messaging, creative review, campaigns, pipeline analysis, and customer engagement.

## Requirements
- Experience building and scaling marketing at a high-growth B2B SaaS company.
- Experience creating marketing strategy, operating cadence, and scalable systems.
- Understanding of demand generation, product marketing, customer marketing, brand, communications, events, and sales enablement.
- Experience marketing complex enterprise SaaS products with long sales cycles, multiple executive stakeholders, and high-value deals.
- Ability to translate customer insights into positioning, campaigns, product launches, and compelling stories.
- Experience recruiting and building high-performing marketing teams.
- Strong prioritization, judgment, and ability to make thoughtful tradeoffs.
- Hands-on, player-coach operating style.

## Benefits and Compensation
- Vitalize has raised more than $32 million from investors and customers.

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**Apply:** https://hotfix.jobs/jobs/e72725e5-8b27-4609-b88f-eb9883f10860
**Canonical:** https://hotfix.jobs/jobs/e72725e5-8b27-4609-b88f-eb9883f10860