# Product Marketing Lead, Data Cloud

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** New York, NY, San Francisco, CA
**Role:** Product Marketing
**Salary:** $147k – $245k/yr
**Experience:** 8+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Positioning & Messaging, Sales Enablement, B2B SaaS, Copywriting, Storytelling, Competitive Intelligence, Data Products, Modern Data Stack, Snowflake, Databricks, BigQuery, Fivetran, dbt
**Posted:** 2026-06-18

> Own GTM strategy, positioning, and messaging for Rippling Data Cloud. Build sales enablement, use case libraries, and product content to drive adoption across technical and business audiences.

## Job Description

## What you will do

### Own Positioning, Messaging, and Go-to-Market
- Develop and refine the core messaging framework that positions Rippling as a unified solution connecting a company's data stack with its employee graph and governance model.
- Tailor the "Two paths, one platform" narrative for diverse buyer personas, from technical data/IT teams evaluating infrastructure to HR and business leaders looking for actionable insights.
- Partner with GTM, brand, and product leadership to design and execute high-impact launch strategies for Data Cloud features, BI/Analytics updates, and AI capabilities.

### Enable Sales and Drive Revenue
- Build high-impact sales enablement materials, including pitch decks, battlecards, competitive intelligence, and one-pagers.
- Train the global sales organization on how to effectively pitch Data Cloud, handle objections, and navigate complex technical evaluations.
- Support customer and field marketing with tailored assets for distinct audiences, industries, and company sizes.

### Build and Own the Data Cloud Use Case Library
- Develop a robust library of real-world use cases that show how Data Cloud solves complex problems.
- Maintain and continuously expand the library with new examples that make cross-system automations and AI-generated insights tangible and inspiring for both prospects and existing customers.

### Create High-Impact Marketing & Product Content
- Write and produce compelling product content—from landing pages and demo videos to technical blog posts and email campaigns—that brings Rippling Data Cloud to life.
- Translate complex architectural features (data pipelines, transformations, zero-copy architecture) into creative, benefit-driven content that converts.
- Launch scalable initiatives like "Automation of the Day" videos, AI use-case leaderboards, and recognition programs celebrating customer innovation.

## What you will need
- 8–10+ years of experience in product marketing, solutions marketing, or GTM strategy at a fast-paced B2B SaaS company.
- Exceptional copywriting and storytelling skills, with a proven ability to translate complex, technical concepts into accessible, value-driven messaging.
- Deep experience partnering with Sales, Product, and Demand Generation teams to drive full-funnel GTM campaigns and zero-to-one product launches.
- Proven track record of building pitch decks and sales materials that directly accelerate revenue and win rates.
- Data-informed and experiment-driven mindset with the ability to manage complex, cross-functional projects from concept through optimization.
- A growth mindset, high autonomy, and an eagerness to continuously test, learn, and iterate.

## Bonus points
- Experience marketing data products, BI tools, analytics platforms, or the "modern data stack" (Fivetran, Snowflake, dbt, Looker, etc.).
- Familiarity with navigating dual-audience messaging (marketing to both technical data engineers/IT and non-technical HR/business leaders).
- A strong portfolio demonstrating creative execution across product launches, sales enablement, and compelling video/written content.
- Experience building or marketing libraries of customer use cases, custom dashboards, or automation ideas.

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**Canonical:** https://hotfix.jobs/jobs/e6f7c241-3e0c-44a3-8198-73bdd061a1e9