# Content Marketing Specialist

**Company:** [Motive](https://hotfix.jobs/companies/motive)
**Location:** Austin, TX
**Role:** Content Marketing
**Salary:** $61k – $72k/yr
**Experience:** 2+ years
**Skills:** Content Marketing, Editorial Writing, B2B Content, Search Engine Optimization, Answer Engine Optimization, Content Operations, Content Strategy, Artificial Intelligence, Data Analysis, Research Tools, Cross-Functional Collaboration
**Posted:** 2026-09-01

> Produces research-driven B2B blog and marketing content, supports cross-functional programs, and improves content operations through data-informed and AI-assisted workflows. Requires at least two years of content or editorial experience, strong writing skills, and familiarity with SEO.

## Job Description

## Responsibilities
- Write and publish high-quality blog content focused on customer stories, industry verticals, product features, and SEO- or AEO-optimized topics.
- Support content across cross-functional programs, including product marketing, demand generation, corporate campaigns, and customer marketing.
- Explore AI-assisted workflows to scale content production, reliably recycle assets, and identify high-value customer proof points.
- Participate in content planning by contributing research-backed recommendations on topics, formats, and production priorities.
- Track performance of published content and use data to refine the editorial approach and future priorities.
- Build workflows that make content operations smarter, more scalable, and more impactful.

## Requirements
- 2+ years of content marketing or editorial experience, or equivalent experience in communications, journalism, or related content fields.
- Portfolio demonstrating strong research and writing skills across B2B topics.
- Ability to produce clear, well-structured, accurate content on complex or technical subjects.
- Understanding of SEO and AEO principles.
- Strong organization and deadline-management skills, including the ability to manage multiple projects and identify dependencies.
- Comfort using data and research tools to inform content decisions, identify gaps, and measure performance.
- Curiosity about AI tools and experience testing or implementing approaches that improve quality or process efficiency.
- Strong cross-functional collaboration skills.

## Nice to Have
- Experience with physical operations, fleet management, or transportation.

## Compensation
- Base compensation: **$61,000–$72,000 USD annually**.
- Benefits may include health, pharmacy, optical and dental coverage, paid time off, disability coverage, life insurance, and 401(k) contributions, subject to eligibility.

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