# Senior brand manager

**Company:** [Writer](https://hotfix.jobs/companies/writer)
**Location:** New York, NY
**Role:** Brand Design
**Salary:** $141k – $178k/yr
**Experience:** 7+ years
**Skills:** brand strategy, campaign development, agency management, brand systems, brand metrics, product branding, ai for marketing, internal communications, go-to-market campaigns, brand repository, competitive research
**Posted:** 2026-07-21

> Senior Brand Manager responsible for owning WRITER's internal and external brand strategy, campaigns, AI-native brand operations, product integration, measurement, and scalable brand systems. Requires 7+ years building strategic brands at high-growth B2B tech companies, excitement about agentic AI, and experience with brand systems and product teams.

## Job Description

## What you’ll do

**Brand strategy and campaigns**
- Lead brand campaign strategy from idea through activation, developing concepts and managing work end-to-end.
- Hold the bar for what “on-brand” means and ensure campaigns build cumulative brand recognition, trust, and affinity.
- Partner closely with product marketing on integrated go-to-market campaigns.

**The full customer and employee journey**
- Activate the brand across the entire customer journey.
- Ensure consistent brand quality in employee experience, including onboarding, all-hands, and internal comms.

**AI-native brand operations**
- Own the internal WRITER instance as the operational backbone for brand, encoding voice, guidelines, and creative standards into brand skills.
- Build and maintain the skill library to enable faster, sharper, consistent on-brand work at scale.
- Partner with product and engineering to translate experience into product insights.

**Brand in the product**
- Work with product and design to ensure brand identity is expressed in the platform’s copy, experience, and moments.

**Agency management**
- Serve as day-to-day lead for the brand agency, setting briefs, driving relationships, and ensuring high-quality delivery.

**Measurement and brand intelligence**
- Define and own metrics for brand awareness, perception, campaign performance, and pipeline influence.
- Conduct ongoing competitive and market research.

**Brand Central: the system behind the brand**
- Build and own the brand repository as a single source of truth for assets, guidelines, templates, and toolkits.
- Champion brand adoption and run enablement to make internal teams brand ambassadors.

## What you need

- 7+ years building brands that stand for something, ideally at a high-growth B2B technology company.
- Experience owning both strategy and execution; ability to build brands that create belief.
- Genuine excitement about agentic AI and its role in brand; experience with AI tools in a brand context and strong opinions on what works.
- Proven ability to manage agencies, write useful briefs, and give constructive feedback.
- Experience working with or alongside product teams to translate brand into product experiences.
- Track record building scalable brand systems (asset libraries, guidelines, repositories, brand skills, or AI-powered toolkits).
- Fluency in brand metrics and connecting brand performance to business outcomes.
- Precise, confident communication skills for briefs, presentations, and stakeholder advocacy.
- Low ego and high standards; ability to build shared ownership across the company.

## Benefits & perks (US Full-time employees)

- Generous PTO plus company holidays
- Medical, dental, and vision coverage for you and your family
- Paid parental leave for all parents (16 weeks)
- Fertility and family planning support
- Early-detection cancer testing through Galleri
- Flexible spending account and dependent FSA options
- Health savings account for eligible plans with company contribution
- Annual work-life stipends for wellness and learning & development
- Company-wide off-sites and team off-sites
- Competitive compensation, company stock options and 401k

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