# Senior Product Marketing Manager

**Company:** [DAT Freight & Analytics](https://hotfix.jobs/companies/dat-freight-analytics)
**Location:** Seattle, WA, Beaverton, OR, Denver, CO, Springfield, MO
**Role:** Product Marketing
**Salary:** $154k – $208k/yr
**Skills:** SQL, Product-Led Growth, Demand Generation, Sales Enablement, Competitive Analysis, Pricing Strategy, Email Marketing, Performance Ads, Customer Segmentation, Project Management
**Posted:** 2026-03-26

> Builds Outgo's marketing function from scratch, driving product positioning, demand gen campaigns, sales enablement, and lifecycle strategies for fintech targeting truckers. Bridges with DAT's teams; requires senior product marketing experience and strong analytics.

## Job Description

## What You’ll Do

- Bridge marketing efforts across Outgo and DAT, facilitating projects that span both organizations' product, revenue, and marketing teams
- Drive positioning and messaging that differentiates Outgo in the market and resonates with trucking companies
- Develop and execute demand generation campaigns in partnership with the relevant marketing services teams including email marketing, performance ads, and in-product lead generation leveraging DAT's carrier base
- Lead pricing and packaging strategy in collaboration with Product and Finance teams
- Create sales enablement materials and collateral that help close deals (pitch decks, battle cards, case studies, one-pagers)
- Manage cross-functional marketing projects across Product, Sales, Customer Success, and DAT marketing teams
- Generate market insights through competitive analysis, customer research, and segmentation to inform product and go-to-market strategy
- Drive continuous experimentation across channels, optimizing campaigns and landing pages based on data and performance
- Distill marketing performance and analytics data into key insights to drive strategic direction
- Own the end-to-end customer lifecycle strategy, aligning messaging, in-product touchpoints and engagement models across the full revenue journey
- Develop segmentation and targeting strategies that maximize conversion and customer lifetime value

## The Skills and Experience You’ll Bring

- Senior-level product marketing experience with proven ability to drive business results
- Strong analytical and data skills with comfort working alongside data teams (**SQL** knowledge is a plus)
- Product-led growth experience and understanding of in-product conversion strategies
- Exceptional project management skills with ability to coordinate complex initiatives across multiple teams and organizations
- Builder mentality who thrives in small team environments where execution is paramount
- Highly autonomous self-starter who identifies opportunities and drives projects to completion
- Collaborative cross-functional partner skilled at bridging Product, Sales, and Marketing teams
- Startup/high-growth experience preferred
- B2B SMB marketing, strong brand skills preferred
- Fintech or logistics industry knowledge preferred

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