# Vertical Marketing Lead, Fintech

**Company:** [Socure](https://hotfix.jobs/companies/socure)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $175k – $215k/yr
**Experience:** 6+ years
**Skills:** B2B Marketing, Product Marketing, Vertical Marketing, SaaS, Fintech, Identity Verification, Fraud Prevention, Ai Messaging, Sales Enablement, Campaign Management, Revops, Go-to-Market Strategy, Competitive Intelligence, Pipeline Generation, Cross-Functional Collaboration
**Posted:** 2026-04-29

> Leads vertical marketing strategy and execution for Fintech GTM pod, developing ICPs, messaging, campaigns, and enablement to drive pipeline, revenue growth, and competitive positioning. Requires 6-8 years B2B marketing experience in SaaS/fintech with strong sales partnership skills.

## Job Description

## What You’ll Do

**Define and execute a vertical marketing strategy for the Fintech GTM Pod.**
- Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
- Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
- Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
- Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.

**Vertical Campaign Strategy**
- Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
- Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
- Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
- Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t.

**Cross-Functional Partnership**
- Act as the vertical marketing owner for your pod during planning cycles and QBRs.
- Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities.
- Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
- Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.

## What You Bring
- 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
- Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
- Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
- Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
- Analytical rigor and experience tying marketing programs to business outcomes.
- Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.

## Similar roles

- [Senior Product Marketing Manager](https://hotfix.jobs/jobs/d27d2a7d-983b-4c6f-8ee6-5ffc610a646c) - Eve - Remote - $175k – $210k/yr
- [Senior Product Marketing Manager](https://hotfix.jobs/jobs/2a10ebd4-147b-4829-b700-af7065ce573c) - Eve - Remote - $175k – $210k/yr
- [Senior Product Marketing Manager, Compliance](https://hotfix.jobs/jobs/c7fd77ed-254f-4f40-81ba-f2bab40c995c) - Socure - New York, NY - $175k – $210k/yr
- [Senior Product Marketing Manager, Fraud](https://hotfix.jobs/jobs/4dde1f98-e8d2-4e02-a08c-21eb54d1f5ce) - Socure - New York, NY - $175k – $210k/yr
- [Senior Product Marketing Manager, Identity & KYA](https://hotfix.jobs/jobs/b121b8c0-6920-4b00-96bb-5bbab7112647) - Socure - New York, NY - $175k – $210k/yr

**Apply:** https://hotfix.jobs/jobs/e5ce1256-d4ab-496e-8508-42209ae09232
**Canonical:** https://hotfix.jobs/jobs/e5ce1256-d4ab-496e-8508-42209ae09232