# B2B Growth Marketing Lead

**Company:** [OpenArt](https://hotfix.jobs/companies/openart)
**Location:** San Carlos, CA
**Role:** Growth Marketing
**Salary:** $200k – $250k/yr
**Experience:** 5+ years
**Skills:** B2B Marketing, Performance Marketing, Paid Media, Linkedin Ads, Account-Based Marketing, Google Ads, Meta Ads Manager, SEO, Marketing Attribution, Incrementality Testing, HubSpot, Amplitude, Ai Creative Tools
**Posted:** 2026-08-28

> Leads OpenArt’s B2B growth engine and enterprise pipeline across paid acquisition, ABM, content, attribution, and AI-enabled marketing operations. Requires 5–8 years of B2B performance marketing experience, direct media buying, strong LinkedIn Ads and ABM expertise, and a zero-to-one track record.

## Job Description

## Responsibilities
- Build and own OpenArt’s B2B marketing engine and enterprise demand generation strategy.
- Plan, launch, and optimize campaigns across paid social, paid search, and emerging channels.
- Own campaign targeting, bidding, budget pacing, channel mix, and performance optimization.
- Develop the B2B advertising playbook and set creative and audience strategy for LinkedIn and other B2B channels.
- Run account-based marketing programs for named accounts and priority market segments.
- Coordinate ABM campaigns with Sales and Lifecycle Marketing, aligning programs with GTM priorities, launches, solution plays, account tiers, regions, and revenue goals.
- Own the enterprise funnel from account engagement and qualified demand through opportunities, pipeline, and revenue.
- Build an attribution framework and run incrementality and lift tests to measure paid media contribution.
- Maintain campaign tracking and data hygiene; report click-attributed and view-attributed performance separately.
- Define and manage cost per qualified sales opportunity by channel.
- Own the B2B editorial calendar and map content to each stage of the buyer journey.
- Partner with Product Marketing on audiences, positioning, and campaign messaging, and with SEO on discoverability through Google and AI search.
- Brief writers and creative partners and integrate AI into creative development, targeting, reporting, analysis, and campaign optimization.

## Requirements
- 5–8 years of B2B growth or performance marketing experience, including direct media buying.
- Strong LinkedIn Ads and account-based marketing experience, with a record of generating measurable sales pipeline.
- Experience building a B2B channel, program, or function from zero to one and demonstrating business impact.
- Experience bridging product-led growth and enterprise sales, including understanding handoffs between self-serve and sales-led motions.
- Ability to own an editorial calendar, brief writers, and collaborate with SEO.
- Strong analytical judgment and experience measuring paid media contribution to pipeline and revenue beyond platform attribution.
- Daily use of AI tools in marketing workflows.
- Ability to work independently and prioritize effectively in a fast-moving startup.
- Based in the Bay Area or willing to relocate.

## Nice to Have
- Experience marketing or selling to marketing, advertising, media, or creative teams.
- Consumer performance marketing experience at scale across TikTok, Meta, Reddit, or similar platforms.
- Experience with incrementality testing, lift testing, or other methods beyond last-click attribution.
- Familiarity with LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, Amplitude, or HubSpot.
- Active use of AI creative tools.

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