# Digital Marketing Specialist II

**Company:** [SpotHero](https://hotfix.jobs/companies/spothero)
**Location:** Chicago, IL
**Role:** Performance Marketing
**Salary:** $63k – $78k/yr
**Experience:** 2+ years
**Skills:** Google Ads, Microsoft Advertising, Apple Search Ads, Sem, Paid Search, Paid Social Media, Keyword Research, Campaign Optimization, Excel, Pivot Tables, Data Analysis, SQL, Ctv, Mobile App Marketing
**Posted:** 2026-08-20

> Executes and optimizes paid search campaigns across major advertising platforms, using campaign analysis, testing, keyword strategy, and reporting to drive growth. Requires a bachelor’s degree or equivalent, at least two years of digital marketing experience, and strong quantitative skills.

## Job Description

## Responsibilities
- Execute and optimize SEM campaigns across Google Ads, Microsoft Ads, and Apple Search Ads.
- Launch, QA, and manage campaigns, ad groups, and keyword builds.
- Analyze campaign performance and provide actionable insights for weekly optimization plans.
- Conduct keyword research, maintain keyword hygiene, and identify targeting and segmentation opportunities.
- Support SEM testing roadmaps, including ad copy, bidding strategy, and audience experiments.
- Identify issues involving campaign structure, budget pacing, tracking, and performance; propose solutions and escalate as appropriate.
- Present reports and insights to inform campaign optimization.
- Collaborate with Sales, Finance, and Analysts on measurement improvements and campaign initiatives.
- Document processes and improve workflows for team efficiency and scalability.
- Support SEM Specialist I team members by sharing learnings, reviewing work, and troubleshooting execution tasks.

## Requirements
- Bachelor’s degree or equivalent.
- 2+ years of experience in digital marketing, paid search, and/or paid social media.
- Familiarity with Google Ads, Microsoft Advertising/Bing Ads, Apple Search Ads, or similar platforms.
- In-depth understanding of paid search campaign management and optimization.
- Strong analytical skills, including reporting, pivot tables, Excel formulas, and data manipulation.
- Experience in a data-driven marketing environment.
- Understanding of SEM best practices and growth tactics.

## Nice-to-haves
- Experience with CTV and/or mobile app marketing.
- Google Ads, Bing Ads/Microsoft Advertising, or Apple Search Ads certifications.
- Data or SQL skills.

## Compensation & Benefits
- Base salary of $62,560–$78,200 in Illinois, plus a discretionary bonus and total rewards package.
- Medical, dental, and vision coverage; company-sponsored life insurance, STD, and AD&D coverage.
- 401(k) with match and immediate vesting.
- Flexible PTO and comprehensive leave policies.
- UberEats weekly lunch stipend for in-office days.
- Udemy license and personal learning budget.
- Annual parking stipend.
- Employee resource groups, mentorship, wellness, and professional development programs.

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