# Field Marketing Manager

**Company:** [Motive](https://hotfix.jobs/companies/motive)
**Location:** Remote
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** Salesforce, Marketo, Tableau, 6sense, Asana, Account-Based Marketing, Demand Generation, Field Marketing, Go-to-Market Strategy
**Posted:** 2026-07-23

> Field Marketing Manager responsible for designing and executing regional marketing programs to generate pipeline, accelerate deals, and support enterprise sales teams through events, campaigns, and account-based initiatives. Requires 5+ years B2B SaaS marketing experience, strong sales collaboration skills, and proficiency with marketing automation and analytics tools.

## Job Description

## What You’ll Do

### Design and Execute Regional Marketing Strategies
- Develop and implement tailored field marketing programs aligned with overall GTM strategy and Central Enterprise priorities, including field events, executive programs, conferences, and 1:1 account-specific experiences.
- Build regional plans that support both pipeline creation and deal acceleration, using the right mix of programs for target accounts and active opportunities.
- Leverage corporate campaigns, content, and central field programs where they fit territory needs, while keeping primary focus on regional execution.

### Act as the Primary Marketing Partner to Sales
- Serve as the primary marketing point of contact for the Central Enterprise sales team, ensuring close collaboration with sales leadership, account executives, and SDRs.
- Work closely with sellers to identify regional opportunities, support priority accounts, and build programs that align to sales goals and territory priorities.
- Communicate program objectives, gain buy-in, and help drive participation before and after each activation.

### Drive Demand Generation and Account-Based Engagement
- Develop and execute targeted campaigns that generate qualified pipeline and create meaningful engagement within key accounts.
- Support deal progression through high-touch programs such as executive dinners, roundtables, hospitality events, and other small-format experiences tied to active opportunities.
- Help connect field marketing activity to account strategy and follow-up plans so programs contribute to measurable business outcomes.

### Collaborate Across Marketing and GTM Teams
- Partner with Demand Generation, Product Marketing, Revenue Operations, Customer Marketing, and central field programs to build cohesive marketing initiatives.
- Help localize messaging, activate content, and align campaign execution across the region.
- Maintain strong communication across teams to keep programs on track and aligned to business goals.

### Analyze and Report on Performance
- Measure program performance using key metrics such as registrations, attendance, meetings, sourced and influenced pipeline, opportunity progression, and ROI.
- Provide insights during pipeline reviews, quarterly business reviews, and planning sessions to guide future initiatives.
- Apply learnings from prior programs to improve targeting, execution, and follow-up over time.

### Manage Budget, Vendors, and Execution Details
- Oversee program budgets, ensuring efficient allocation and strong return on investment.
- Manage vendor relationships and execution details for event production, logistics, attendee experience, and follow-up.
- Keep programs organized and moving by managing timelines, deliverables, and cross-functional handoffs.

## What We’re Looking For
- 5+ years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology.
- Proven ability to design and execute successful demand generation campaigns and field programs.
- Strong understanding of account-based marketing and how field marketing supports pipeline creation and deal acceleration.
- Experience working closely with sales teams and cross-functional marketing groups in a fast-paced environment.
- Strong collaboration and communication skills, with the ability to operate as a trusted partner to sellers and internal stakeholders.
- Demonstrated ability to analyze data, report on program performance, and optimize based on findings.
- Proficiency in marketing tools such as Salesforce, Marketo, Tableau, 6sense, and Asana.
- Strong organizational skills and the ability to manage multiple priorities with a high standard of execution.
- Bachelor’s degree in Marketing or a related field.
- Willingness to travel up to 30%.

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