# Organic Growth Lead

**Company:** [Fivetran](https://hotfix.jobs/companies/fivetran)
**Location:** Oakland, CA, Denver, CO
**Role:** Growth Marketing
**Salary:** $163k – $203k/yr
**Experience:** 5+ years
**Skills:** SEO, aeo, Content Strategy, technical seo, ai crawlers, structured data, schema markup, core web vitals, conductor, profound, semrush, google search console, screaming frog
**Posted:** 2026-07-31

> Lead content-driven AEO/SEO strategy to grow organic traffic, visibility, and pipeline across search engines and AI/LLM platforms. Requires strong technical SEO expertise, content creation experience, analytical skills, and the ability to influence cross-functional teams while managing agency relationships.

## Job Description

## What You'll Do

- Own our content-led AEO/SEO strategy, defining the prompts, topics, formats, and ecosystems that drive measurable growth in traffic, visibility, and pipeline
- Identify and prioritize high-impact content opportunities across product areas, influencing cross-functional teams to bring that content to life
- Map and optimize our presence across the full ecosystem of LLM-ingested content, including YouTube, Reddit, and review sites, to improve AI-driven discoverability
- Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
- Own technical execution — site architecture, crawlability, structured data, and page performance — partnering with web development teams to ensure content is effectively surfaced, indexed, and performant
- Build net new and repurposed content workflows, leveraging AI tools to accelerate scale and time to production
- Lead the relationship with our agency, setting the brief, holding the work to a high bar, and course-correcting as the search landscape shifts
- Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities
- Track and report on organic performance (both SEO and AEO), translating traffic, visibility, and pipeline data into a clear narrative for leadership

## Skills We Are Looking For

- A proven track record of growing qualified organic traffic and visibility through content strategy and creation
- A demonstrated point of view on modern organic growth, with a proven ability to anticipate and capitalize on shifts in search, AI/LLM, and digital discovery
- Experience creating technical content across multiple platforms and channels (YouTube, social, review sites, etc)
- Strong technical AEO/SEO fundamentals: site architecture, crawlability and indexation (including access for AI crawlers), structured data and schema markup, Core Web Vitals, and content formatting
- Analytical mindset and comfortable pulling reports, diagnosing performance shifts, and quantifying opportunities
- Hands-on experience using AEO/SEO tools such as Conductor and Profound to drive strategy
- Hands-on experience managing an agency relationship

## Technologies You Will Use

- Profound and/or Conductor
- Semrush
- Google Search Console
- Google Analytics (GA4)
- Screaming Frog
- Amplitude
- Looker

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