# Marketing Scientist

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** San Francisco, CA
**Role:** Data Science
**Salary:** $198k – $220k/yr
**Experience:** 10+ years
**Skills:** SQL, Python, R, marketing mix modeling, incrementality testing, Attribution, experiment design, power analysis, APIs, data integrations
**Posted:** 2026-07-15

> Senior Marketing Scientist at OpenAI Ads who designs and scales rigorous advertising measurement (incrementality, MMM, attribution) for clients. Partners with sales and product teams to translate advertiser needs into tools and insights that prove and improve media performance using SQL, Python/R, and AI workflows.

## Job Description

## Responsibilities
- Partner with Sales, advertisers, and agencies to shape learning agendas, interpret results, and improve media performance.
- Apply rigorous advertising measurement approaches across attribution, incrementality, marketing mix modeling, and other relevant methodologies.
- Develop scalable measurement programs and guidance that improve decisions and adoption of rigorous measurement practices.
- Collaborate across Product, Engineering, Data Science, and Partnerships to translate advertiser needs into durable measurement capabilities.
- Work effectively with measurement partners and industry stakeholders to support advertiser adoption and strengthen trust in OpenAI Ads.
- Communicate complex concepts clearly and uphold high standards for privacy, quality, transparency, and responsible interpretation.

## Requirements
- 10+ years of deep expertise in advertising measurement, including experimentation, incrementality testing, attribution, and econometric approaches such as MMM.
- Hands-on senior individual contributor who works directly with large datasets using SQL, Python or R, and AI-enabled analytical workflows.
- Trusted client advisor who can navigate sophisticated advertiser questions, measurement discrepancies, and executive conversations with clarity and sound judgment.
- Experience designing or operating lift and incrementality programs, including experiment design, power analysis, governance, diagnostics, and statistical quality standards.
- Experience with third-party measurement providers, partner onboarding, APIs or data integrations, and translating partner needs into practical product requirements.
- Experience partnering with Product, Engineering, and Data Science to turn measurement methodology into scalable tools, reporting, or platform capabilities.
- Ability to translate complex statistical concepts into practical decisions for both technical and non-technical audiences.
- Thrive in fast-paced, high-ambiguity environments and can influence across teams without relying on formal authority.
- Care deeply about privacy-forward, trustworthy measurement that helps advertisers understand, prove, and improve media performance.

## Nice-to-Haves
- Experience creating reusable programs, tools, agents, skills, and workflows for scalable Marketing Science support.

## Similar roles

- [Staff Data Scientist](https://hotfix.jobs/jobs/cfc20140-a199-4647-983d-94cb66dcc646) - Airbnb - Remote - $200k – $242k/yr
- [Member of Technical Staff](https://hotfix.jobs/jobs/b4a2e18f-c485-4bd7-ae16-2834ff84152d) - Perplexity - San Francisco, CA - $200k – $300k/yr
- [Staff Data Scientist, Marketplace](https://hotfix.jobs/jobs/b4332cf1-d467-452e-8c7b-daeaceadef43) - Zocdoc - New York, NY - $200k – $270k/yr
- [Staff Data Scientist](https://hotfix.jobs/jobs/e4b33b39-f3ec-4bb1-8491-6b78aba213f6) - Imprint - New York, NY - $200k – $250k/yr
- [Staff Data Scientist](https://hotfix.jobs/jobs/13cce944-77d8-478c-8aba-cbf8d9481169) - OpenX - Remote - $196k – $219k/yr

**Apply:** https://hotfix.jobs/jobs/e4985cc4-1894-4ab5-8791-a3d0984a8b1f
**Canonical:** https://hotfix.jobs/jobs/e4985cc4-1894-4ab5-8791-a3d0984a8b1f