# Head of Demand Engine

**Company:** [Notion](https://hotfix.jobs/companies/notion)
**Location:** San Francisco, CA, New York, NY
**Role:** Growth Marketing
**Salary:** $245k – $275k/yr
**Experience:** 8+ years
**Skills:** Demand Generation, B2B Marketing, digital marketing, paid strategy, Email Marketing, webinars, nurture campaigns, Account-Based Marketing, partner marketing, marketing roi, Attribution, Forecasting, revops
**Posted:** 2026-07-28

> Lead Notion's demand generation engine by owning strategy, programs, and testing across digital channels, paid execution, webinars, email, and emerging formats to drive qualified pipeline globally. Build and scale a team while partnering with Product Marketing, Performance Marketing, RevOps, and Sales leadership on measurement, attribution, and modern B2B demand practices.

## Job Description

## What You'll Do
- Own the demand programs strategy, calendar, and operating rhythm across priority audiences, segments, and offers.
- Turn strong product stories, content, customer proof, and market opportunities into integrated programs that can scale across channels and regions.
- Build a high-velocity testing practice. Set a high bar for creative and execution, learn quickly, and put more weight behind what works.
- Serve as the global point person for paid digital demand strategy. Define the audiences, offers, creative, programs, and goals, then partner closely with Performance Marketing on execution and optimization.
- Lead digital demand across webinars, email, web, review sites, nurture, and new formats, creating new programs where the strategy calls for them.
- Partner with Marketing Ops and RevOps to build a trusted global approach to marketing ROI, attribution, forecasting, MQA/MQL methodology, and campaign reporting.
- Work closely with Enterprise Product Marketing on audience, offer, and campaign strategy, and with Field Marketing & Events on coordinated execution.
- Help build our muscle in account-based marketing and partner marketing as those motions develop.
- Be a trusted partner to Sales and executive leadership. Bring a clear point of view, make the numbers legible, and advocate for what will have the most impact.
- Hire, coach, and lead a strong team across demand programs and digital demand.

## What You'll Need
- A track record of building and scaling B2B demand programs that create qualified pipeline.
- Strong judgment and taste. You can point to specific programs that worked because the audience, offer, creative, and execution were sharp.
- Deep digital demand experience across paid strategy, email, web, webinars, nurture, and integrated campaigns.
- A testing mindset and the operating discipline to turn learnings into repeatable programs, systems, and investment decisions.
- Comfort with data. You can work closely with Marketing Ops and RevOps on attribution, reporting, forecasting, and ROI, and translate the numbers into clear action.
- Executive presence. You earn trust with Sales and company leaders, hold a strong point of view, and are comfortable making hard calls.
- Experience leading and developing strong teams in a fast-moving environment.
- Experience operating across regions, or genuine curiosity and appetite to build globally.
- Comfort with ambiguity. This model is still being written, and you’ll help write it.

## Nice to Haves
- Experience building account-based marketing programs.
- Experience with partner or ecosystem marketing.
- Experience working across both product-led and sales-assisted growth motions.

## Compensation
For roles based in San Francisco or New York City, the estimated base salary range for this role is $245,000 – $275,000 per year.

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