# Product Marketing & Commercial Enablement Manager

**Company:** [Crisp](https://hotfix.jobs/companies/crisp)
**Location:** Remote
**Role:** Product Marketing
**Skills:** Product Marketing, Sales Enablement, Competitive Intelligence, Messaging Framework, Go-To-Market, Battlecards, Buyer Personas, Icp, AI Tools, Retail Sales
**Posted:** 2026-07-01

> Shape retailer segment messaging, positioning, and competitive intelligence for Crisp's AI retail data products. Equip the retail sales team with battlecards, launch kits, objection handlers, and just-in-time deal support to drive pipeline to revenue, leveraging AI for research and content creation.

## Job Description

## Core Responsibilities

**Equip sellers to win**
- Serve as the dedicated enablement partner for all active retailer deals and pipeline.
- Build and maintain retailer-facing sales assets including battlecards, one-pagers, objection handlers, and executive meeting prep materials.
- Develop and deliver just-in-time support for active deals: deal-specific messaging, competitive context, and talking points when sellers need them most.

**Shape how the market sees Crisp**
- Own the retailer segment messaging framework: value proposition, buyer personas, ICP documentation, and segment-specific positioning, updated as market and customer data evolves.
- Set the messaging brief that informs retailer-facing content produced by others, including gocrisp.com page.
- Ensure retailer messaging is consistent with the broader CPG commercial narrative.

**Own competitive intelligence for the segment**
- Own retailer-facing competitive positioning: battlecards, deal-specific competitive context, and objection handlers that address the competitive landscape relevant to retailer deals.
- Coordinate on cross-segment competitive themes to maintain consistency across the function.

**Lead launches that land**
- Drive go-to-market for product and feature launches with a retail sales motion, from positioning through sales readiness.
- Build the launch kits — messaging, talking points, one-pagers and objection handlers — that get sellers and customers excited about what's new.

**How you'll use AI**
- Use AI to research retail accounts and synthesize competitive intelligence: category trends, supplier collaboration priorities, and shifts in the retail technology landscape.
- Draft and personalize messaging and enablement materials at speed, then apply your own judgment to get the retail context exactly right.
- Analyze content usage and win/loss patterns to sharpen playbooks and enablement over time.
- Stay current on AI capabilities relevant to sales enablement and account intelligence, and bring the best of them to the team.

## Requirements
- Collaboration: You believe the best results come from working together. You share ideas, pitch in, and elevate those around you.
- Grit: You’re curious, self-driven, and unafraid to roll up your sleeves. You get the job done even when the path isn’t clear and adapt quickly when things change.
- People: You stay close to those we serve. Listening, learning, and building what matters most.
- Feedback: You see it as fuel. You give it with care, take it with humility, and use it to level up.
- Ingenuity: You solve problems with creativity and speed. You look for ways to streamline, automate, or improve without being asked.

## Nice-to-Haves
- Background in startups or large enterprises.
- Experience leveraging modern AI tools for research, content creation, competitive intelligence, and analytics.
- Familiarity with retail/CPG sales motions, buyer personas, and competitive landscapes.

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