# Content Marketing Manager, Demand Generation

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** San Francisco, CA
**Role:** Content Marketing
**Salary:** $227k – $252k/yr
**Experience:** 7+ years
**Skills:** B2B Content Marketing, Editorial Strategy, Content Strategy, Demand Generation, Product Marketing, Webinars, Ebooks, Blog Writing, Copy Editing, Thought Leadership, Customer Proof, Audience Segmentation, Content Repurposing, Content Frameworks, Performance Analytics
**Posted:** 2026-08-17

> Creates and adapts B2B content across the customer journey, including webinars, guides, blogs, customer proof, and decision-enablement materials. The role requires 7+ years of experience, exceptional writing and editing, strong narrative judgment, and the ability to build reusable content systems.

## Job Description

## Responsibilities
- Partner with Product Marketing, Demand Generation, the Senior Narrative Writer, the Adoption Content Marketer, and Demo Studio to identify strong source material and define content plans for priority programs.
- Create and adapt content across webinars, flagship guides and ebooks, thought-leadership blogs, solution and buyer guides, customer proof, and decision-enablement materials.
- Turn core assets into reusable modules for specific industries, lines of business, use cases, and executive, practitioner, and technical audiences.
- Develop awareness-, consideration-, and decision-stage versions of priority content while preserving the central narrative.
- Identify the strongest narrative, proof point, or value proposition within complex source material and translate it into clear, useful content.
- Collaborate with Demand Generation and channel partners to address audience and distribution needs.
- Use audience and performance signals to improve how future content is structured, packaged, and reused.
- Establish repeatable frameworks, templates, and practices that increase the return on major content investments.
- Maintain strong editorial quality across a high volume of interconnected assets.

## Requirements
- 7+ years of experience in B2B content marketing, editorial, integrated campaigns, or a related discipline.
- Exceptional writing and editing skills, with a portfolio demonstrating adaptation of substantive source material for different B2B audiences and contexts.
- Ability to translate complex B2B product and business subject matter into clear, accessible content.
- Ability to identify the strongest B2B narrative, proof point, or value proposition within a larger body of material.
- Experience creating B2B content across industries, business functions, buyer groups, or customer-journey stages.
- Understanding of B2B audience and channel needs, with the ability to collaborate closely with Demand Generation while preserving the central narrative.
- Ability to create high-quality individual assets and systems that make future work faster and more consistent.
- Strong editorial judgment, speed, precision, and comfort working across a high volume of interconnected work.

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