# Product Marketing Manager

**Company:** [Machinify](https://hotfix.jobs/companies/machinify)
**Location:** Remote
**Role:** Product Marketing
**Skills:** Product Marketing, Messaging, Positioning, Value Propositions, Persona Development, Video Content, Scripting, Sales Enablement, Product Launches, B2B SaaS, Healthcare Technology, Ai Capabilities, Customer Insights, Pitch Decks, Competitive Analysis
**Posted:** 2026-05-13

> Builds product marketing function by developing messaging, positioning, personas, video content, and sales enablement materials for AI-powered healthcare SaaS platform. Translates technical capabilities into compelling narratives for payer audiences, supporting launches and GTM success.

## Job Description

## Key Responsibilities & Skillsets

### Messaging & Positioning (Support & Execution)
- Assist in developing and refining product messaging, positioning, and value propositions across the platform.
- Translate complex AI-powered capabilities into clear, defensible value propositions for payer audiences (executive, clinical, operations, and payment integrity).
- Partner with product, sales, and operations teams to incorporate feedback into messaging and content.

### Persona Development & Customer Insight
- Support the development of personas by gathering and synthesizing customer, sales, and market insights.
- Help map customer pain points and workflows across the payment integrity lifecycle.
- Partner with product, sales, and operations teams to incorporate feedback into messaging and content.

### Video-Forward Storytelling & Core Asset Library
- Support video content development, including scripting, coordinating with subject matter experts, and working with creative teams (e.g., product explainers, release highlights, buyer-specific narratives).
- Contribute to the creation of core marketing assets such as product collateral, sales enablement materials, and short-form content.
- Ensure content aligns with overall product messaging and clearly communicates customer value.

### Product Launches
- Assist in coordinating product launches in partnership with Product Operations and Marketing.
- Help develop launch materials, internal communications, and enablement resources.
- Support execution of repeatable launch processes and post-launch learnings.

### Sales Enablement
- Help create and maintain sales tools such as pitch decks, one-pagers, and competitive insights.
- Work with sales teams to understand common objections and areas where messaging can improve.
- Contribute to training and enablement efforts to support field teams.

## What You Bring (role requirements)

### Experience
- Experience in product marketing (or adjacent GTM roles with heavy messaging/content ownership), ideally in B2B SaaS and/or healthcare technology companies.
- Demonstrated experience supporting messaging, content creation, or product launches in a cross-functional environment.
- Experience partnering closely with product, operational, and sales counterparts.

### Personal Attributes
- **Builder Mentality**: Energized by creating the first version of what “great” looks like, and then iterating quickly.
- **High Ownership, Low Ego**: Jumps in wherever needed, seeks truth over credit, and prioritizes outcomes over optics.
- **Technical Fluency**: Able to engage product and data science teams to understand what’s real, what’s differentiated, and what needs nuance.
- **Clarity Obsessed**: Unusually strong instinct for simplifying complexity into language that moves decisions and reduces friction.
- **Credible, Customer-Focused Storytelling**: Balances ambition with accuracy; aims for defensible, trustworthy narratives in a high-stakes healthcare context.
- **Comfort with Ambiguity**: Thrives in a fast-moving environment where priorities evolve.

### Additional Requirements
- Experience building and scaling product marketing “from the ground up” is strongly preferred.
- Passion for healthcare technology and commitment to improving outcomes through smarter, more accurate systems.

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