# Lifecycle Marketing Manager

**Company:** [Upstart](https://hotfix.jobs/companies/upstart)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $109k – $239k/yr
**Experience:** 4+ years
**Skills:** Lifecycle Marketing, Iterable, Braze, Salesforce Marketing Cloud, Adobe Campaign, Audience Segmentation, Campaign Optimization, Analytics Tools, Ai-Powered Decisioning, Experimentation Strategies, Generative AI, Hightouch, B2C Marketing, Cross-Functional Collaboration
**Posted:** 2026-06-30

> Own strategy and performance of lifecycle marketing programs for prior personal loan applicants. Design, launch, and optimize multi-channel journeys (email, SMS, push) to drive re-engagement and loan funding; analyze performance and partner cross-functionally with Product, Analytics, and Creative teams.

## Job Description

## Responsibilities
- Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail.
- Design, prioritize, launch, and optimize lifecycle journeys that increase applicant re-engagement, loan funding, and revenue.
- Analyze campaign and funnel performance to identify opportunities, forecast business impact, and recommend strategic optimizations.
- Partner cross-functionally with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact lifecycle initiatives.
- Develop and test audience segmentation, channel mix, messaging, frequency, and AI-powered decisioning strategies to improve customer engagement and business performance.
- Build and maintain scalable lifecycle campaigns within Iterable while ensuring high-quality execution and healthy channel performance.

## Minimum Qualifications
- Bachelor's degree or equivalent practical experience.
- 4+ years of B2C lifecycle marketing experience managing performance-driven customer lifecycle programs.
- 3+ years of hands-on experience building and managing campaigns in an enterprise marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or Adobe Campaign.
- Experience using analytics or business intelligence tools to measure campaign performance, analyze conversion funnels, and develop forecasts.
- Experience partnering with cross-functional stakeholders to translate business requirements into lifecycle marketing programs.

## Preferred Qualifications
- Knowledge of lifecycle marketing strategies within financial services or another highly regulated industry.
- Experience using customer data platforms such as Hightouch to build and activate audiences.
- Experience incorporating AI-powered decisioning or personalization into lifecycle marketing programs.
- Ability to develop experimentation strategies across audience segmentation, messaging, channel mix, and campaign frequency.
- Skills in leveraging generative AI tools to accelerate campaign planning, quality assurance, analysis, and content development while applying appropriate human oversight.

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