# Growth Lead, Performance

**Company:** [Avoca](https://hotfix.jobs/companies/avoca)
**Location:** New York, NY
**Role:** Performance Marketing
**Salary:** $160k – $210k/yr
**Experience:** 5+ years
**Skills:** Performance Marketing, Growth Marketing, Demand Generation, Paid Social, Paid Search, Meta Ads, Conversion Optimization, Marketing Analytics, A/B Testing, Cac Analysis, AI Automation, Landing Pages
**Posted:** 2026-08-28

> Build and scale Avoca’s paid acquisition and broader growth engine, owning strategy, experimentation, measurement, and pipeline outcomes. The role requires 5+ years of performance or growth marketing experience, deep Meta expertise, strong paid search skills, and a data-driven, hands-on approach.

## Job Description

## Responsibilities
- Build and scale paid social and paid search into major revenue drivers.
- Own paid acquisition end to end, including strategy, execution, budget allocation, creative testing, conversion, measurement, and optimization.
- Build a high-velocity experimentation engine across audiences, messaging, creative, offers, and landing pages.
- Translate customer insights and performance data into campaigns that resonate with home services operators and drive qualified pipeline.
- Set performance targets and allocate investment based on pipeline, CAC, channel efficiency, and revenue.
- Partner with Sales, Revenue Operations, and Product Marketing on ICPs, lead quality, SLAs, and pipeline handoff.
- Use AI and automation to accelerate campaign development, analysis, and experimentation.
- Identify, test, and scale growth channels beyond paid acquisition.

## Requirements
- 5+ years of experience in performance marketing, growth marketing, or demand generation, ideally at a fast-growing B2B technology company.
- Track record of personally building and scaling paid social programs, with deep Meta expertise.
- Strong paid search experience and fluency across media, creative, conversion, and measurement.
- Experience owning meaningful budgets and making investment decisions based on pipeline quality, marginal efficiency, and growth potential.
- History of managing toward qualified pipeline and revenue rather than only leads, clicks, or platform-reported conversions.
- Strong analytical and creative judgment, with the ability to turn customer insight and performance data into hypotheses and campaigns.
- Broad growth experience and ability to build, test, and scale channels beyond paid media.
- Fluency with AI tools and automation.

## Nice to Have
- Experience marketing to mid-market buyers in a high-velocity sales motion.
- Experience in vertical SaaS or home services.
- Track record of building new growth channels from zero and scaling them into meaningful pipeline sources.

## Compensation and Benefits
- Expected on-target earnings of $160,000–$210,000, including base salary, bonus, and equity.
- Medical, dental, and vision insurance.
- Company-sponsored 401(k).
- Flexible paid time off and U.S. federal holidays.
- Company-wide off-sites.
- Daily in-office lunch, dinner when working late, commuter benefits, and late-night rideshare.
- Standing desks, workspace accommodations, and core tools and software provided.

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