# Principal, Marketing Architecture & Strategy

**Company:** [Twilio](https://hotfix.jobs/companies/twilio)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $142k – $208k/yr
**Experience:** 8+ years
**Skills:** Marketing Technology, Go-to-Market Strategy, Marketing Architecture, Ai Systems, Product-Led Growth, ABM, Data Analysis, Cross-Functional Collaboration, Proof Of Concepts, Executive Communication
**Posted:** 2026-06-05

> Strategic owner of Marketing technology, data, and AI systems. Bridges Marketing vision with technical execution, driving innovation, prioritization, and cross-functional delivery.

## Job Description

## Responsibilities
- Define the strategic vision for Twilio’s Marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practices.
- Be the central point of contact representing marketing’s strategic interests across all cross-functional technology initiatives and engagement.
- Champion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvement.
- Articulate comprehensive business requirements that bridge the gap between creative marketing use cases and technical tool capabilities.
- Orchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing tools.
- Partner with Enterprise Technology teams as well as other relevant partners to drive progress and accountability for day-to-day execution through rigorous tracking and milestone management.
- Serve as a strategic bridge, translating complex technical roadblocks and project "noise" into clear, concise status reports and escalations for marketing leadership.

## Requirements
- 8+ years in Marketing or GTM strategy, marketing technology, growth engineering, or related roles with a proven track record of managing complex, cross-functional projects.
- Strong grasp of modern marketing approaches, including PLG & ABM frameworks.
- Systems thinker who can form a hypothesis, test it with real users, and iterate quickly.
- Ability to use data to justify prioritization decisions and measure the success of pilot programs.
- Elite communication and storytelling; ability to distill high-volume information into executive-level summaries.
- Highly effective at facilitating seamless information flow across teams and silos, ensuring all stakeholders are informed and aligned on objectives and outcomes.
- Ability to challenge and influence executive-level stakeholders and navigate complex trade-offs regarding prioritization and roadmaps.
- Deep interest in marketing, AI, productivity, and the future of work.
- Comfortable operating in ambiguous and fast-paced environments.

## Nice-to-Haves
- Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools).
- Past roles in startups, innovation labs, or skunkworks teams.
- Experience leading technology and process changes or large-scale internal tool adoptions.
- Experience leading significant cross-functional initiatives with minimal oversight.

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