# Lead Developer Advocate, SQL & Analytics Workloads

**Company:** [Snowflake](https://hotfix.jobs/companies/snowflake)
**Location:** Unspecified
**Role:** Developer Relations
**Experience:** 5+ years
**Skills:** SQL, Python, Snowflake, dbt, Apache Airflow, BI Tools, Data Modeling, Query Optimization, Semantic Layers, Elt/Etl, APIs, SDKs, Cloud Data Platforms, GitHub, Analytics Engineering
**Posted:** 2026-08-11

> Leads developer advocacy for Snowflake’s SQL and analytics workloads by creating technical content, reference implementations, demos, and community programs. The role requires 5+ years in developer advocacy or a comparable hands-on technical discipline, strong SQL and Python expertise, and experience influencing cross-functional product adoption.

## Job Description

## Responsibilities

- Define and drive the developer advocacy strategy for SQL development, analytics workflows, and the modern data stack.
- Align advocacy priorities with product goals, adoption opportunities, and measurable business outcomes.
- Identify high-value technical narratives, workflows, and proof points that accelerate developer adoption and trust.
- Create tutorials, quickstarts, blog posts, videos, workshop materials, code samples, and best-practice guides.
- Design and maintain production-grade reference implementations and demos for analytics, BI, data transformation, and application-development workflows.
- Create onboarding paths, architecture patterns, and practical enablement assets that help developers move from first use to production.
- Define and scale enablement for SQL, data modeling, analytics engineering, dashboards, pipelines, governance, and performance optimization.
- Develop documentation, samples, walkthroughs, and adoption assets for SQL, ELT/ETL, dbt, orchestration, semantic modeling, BI, and analytics application development.
- Partner with product, engineering, field, product marketing, sales, solutions engineering, education, and customer teams.
- Represent Snowflake at conferences, meetups, workshops, hackathons, webinars, and community events across EMEA.
- Engage with developer communities through GitHub, Stack Overflow, Slack, Discord, Reddit, and other relevant channels.
- Establish thought leadership in SQL development, analytics engineering, developer experience, and data application architecture.
- Synthesize customer, community, partner, and field feedback into actionable product and engineering recommendations.
- Design and run workshops, technical events, and hands-on enablement programs.
- Define and track metrics for content effectiveness, developer engagement, community growth, and downstream adoption.

## Requirements

- 5+ years of experience in developer advocacy, developer relations, technical evangelism, solutions architecture, developer education, or similarly hands-on technical roles.
- Experience operating as a senior individual contributor with significant ownership, influence, and cross-functional leadership.
- Demonstrated success driving adoption for developer platforms, data products, analytics products, or technical ecosystems.
- Strong hands-on proficiency in SQL and Python.
- Deep familiarity with analytics engineering, data transformation, orchestration, APIs, SDKs, notebooks, BI tools, and cloud data platforms.
- Strong understanding of SQL-centric workflows, including data modeling, query optimization, semantic layers, transformation frameworks, governance, observability, and dashboard or analytics consumption.
- Experience building demos, prototypes, reference applications, or production-oriented examples for analytics, BI, data applications, or modern data stack use cases.
- Ability to explain complex technical topics clearly to technical builders and broader developer communities.
- A strong public portfolio of technical content, such as talks, workshops, blog posts, videos, code samples, open-source projects, or community programs.
- Experience growing and engaging developer communities through authentic participation and useful technical resources.
- Excellent communication and storytelling skills.
- Strong product judgment and the ability to connect developer friction to roadmap priorities.
- Track record of effective cross-functional partnership, bias for action, ownership, and comfort in ambiguous, fast-moving environments.

## Nice to Have

- Experience with Snowflake, dbt, Airflow, BI platforms, semantic layers, or adjacent cloud data platform ecosystems.
- Experience creating technical enablement for SQL developers, analytics engineers, or modern data teams.
- Familiarity with open-source data tooling and developer workflows.
- Experience organizing hackathons, meetups, ambassador programs, or contributor communities.
- Background as a software engineer, data engineer, analytics engineer, solutions architect, or developer educator.

## Compensation and Benefits

- The posting directs United States applicants to the Snowflake Careers site for salary and benefits information.

## Similar jobs

- [Enablement Lead - Knowledge Work](https://hotfix.jobs/jobs/9ca24823-f731-43b7-b495-0f09d84c3c7a) - OpenAI - London, United Kingdom
- [Senior Developer Advocate, Social](https://hotfix.jobs/jobs/27b5c858-2bda-469b-8e30-7c4f8dfa890b) - LiveKit - Remote - $190k – $258k/yr
- [Senior Developer Experience Advocate](https://hotfix.jobs/jobs/008953d8-5ccf-462f-9439-d9219e2e7c85) - Fivetran - Remote - $142k – $178k/yr
- [Senior Developer Advocate](https://hotfix.jobs/jobs/ec976465-d6d2-40be-8ad8-811f2c40f1c5) - PagerDuty - Atlanta, GA - $131k – $220k/yr
- [Senior Developer Advocate, Open Source](https://hotfix.jobs/jobs/d182eb7e-33b9-4541-af34-9866742e211c) - Databricks - Seattle, WA - $149k – $205k/yr

**Apply:** https://hotfix.jobs/jobs/e246f59c-9a69-45f3-8257-0de6f1a0dcb2
**Canonical:** https://hotfix.jobs/jobs/e246f59c-9a69-45f3-8257-0de6f1a0dcb2