# Creative Brand Lead

**Company:** [Latent](https://hotfix.jobs/companies/latent)
**Location:** New York, NY
**Role:** Brand Design
**Salary:** $200k – $220k/yr
**Experience:** 10+ years
**Skills:** AI Tools, Brand Systems, Video Production, Web Design, Campaign Creative, Social Media Design, Design Systems, Figma, Adobe Creative Suite, Webflow
**Posted:** 2026-05-14

> Leads rebrand rollout and scales creative systems using AI across campaigns, web, video, social, and events for healthcare AI company. Ensures visual coherence and high-impact assets that drive pipeline, requiring 10+ years in brand leadership.

## Job Description

## Responsibilities

- Own creative on key campaigns: Set visual direction for ABM, paid, lifecycle, partner, and product launches. Partner with growth and product marketing. Maintain coherent voice across video, web, and social.
- Run rollout of rebrand across surfaces: Apply new brand system across web, deck, sales, paid, social, video, recruiting, internal using AI system. Stand up brand-asset library (templates, decks, components). Educate teams on brand rules.
- Support events and customer demand campaigns: Direct creative for flagship events, webinars, field marketing. Build high-conversion creative systems for demand gen. Standardize event visual identity.
- Support website refreshes: Lead rebuild of latenthealth.com on new brand system. Partner on funnel-aware page architecture.
- Scale design system for ads and social: Design scalable system by persona. Direct social-content program. Approve editorial line.
- Defend visual coherence: Run brand-consistency reviews. Mentor cross-functional teams (sales, recruiting, product).

## Requirements

- 10+ years in brand, creative, or design leadership at high-growth B2B or consumer companies, with experience scaling a rebrand company-wide.
- Strong directorial skills across video, web, and campaign (beyond static design).
- High taste level, low tolerance for generic design.
- Ship fast and on-brand.
- Comfort directing agencies, contractors, in-house teams on visual systems.
- Actively use AI tools to extend creative output.
- View brand as a system, confident in strategy and execution.

## Nice-to-haves

- Experience in high-leverage, AI-enabled marketing focused on speed and efficiency.

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