# Product Marketing Lead

**Company:** [DISQO](https://hotfix.jobs/companies/disqo)
**Location:** Los Angeles, CA
**Role:** Product Marketing
**Salary:** $170k – $200k/yr
**Experience:** 7+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Competitive Analysis, Positioning & Messaging, Sales Enablement, Content Creation, Ai-Driven Insights, Generative AI, Predictive Analytics, Product Launches, SEO, Adtech, Icp Development, Win/Loss Analysis, Battle Cards
**Posted:** 2026-04-24

> Leads product marketing for AI-powered products, driving launches, GTM strategies, sales enablement, and content creation. Requires 7+ years B2B experience, cross-functional collaboration, analytical skills, and adtech background.

## Job Description

## Responsibilities

- Serve as the in-house expert on our market and customers by conducting competitive research, market analysis, ICP development, and win/loss analysis.
- Lead Marketing’s go-to-market strategy for product launches and major feature releases, including positioning, messaging, value propositions, and integrated campaign plans.
- Deliver a consistent cadence of high-quality product content (articles, reports, case studies, etc.) to support Demand Generation and Brand & Comms.
- Translate product capabilities into clear, compelling value for commercial teams through close collaboration with Product, Engineering, Sales, and Customer Success.
- Create and deliver enablement assets—including playbooks, one-pagers, decks, and battle cards—to support Sales and Customer Success effectiveness.
- Drive product-led growth initiatives that increase adoption and expansion among existing customers.
- Collaborate closely with cross-functional teams across Marketing, Product, Sales, Customer Success, Events, and Marketing Operations to ensure seamless execution of product marketing initiatives.

## AI Focused Impact

- Integrate AI-driven insights, tools, and workflows into product marketing to elevate messaging, targeting, and adoption.
- Partner with Product, Data Science, and Engineering to translate AI-powered capabilities into clear, differentiated customer value propositions.
- Apply generative AI, predictive analytics, and automation to enhance content development, competitive intelligence, and audience segmentation.
- Build AI-enabled enablement and training materials that help Sales and Customer Success confidently communicate the value of DISQO’s AI-enhanced products.
- Champion responsible, high-impact AI adoption across Marketing—identifying scalable opportunities to improve efficiency, experimentation, and go-to-market performance.

## Requirements

- 7+ years of B2B product marketing experience in a high-growth, fast-paced startup/scale-up environment.
- Proven success partnering with Product Management, Sales, Customer Success, and Revenue Operations in a multi-product organization.
- Experience driving integrated marketing plans, differentiated messaging, and product growth across enterprise and product-led growth motions.
- Demonstrated ability to produce content that drives demand generation, market awareness, and SEO performance.
- Deep experience leading product launches, developing positioning and messaging, and creating sales and marketing collateral.
- Strong analytical skills with the ability to translate data into insights that inform strategy and validate messaging.
- Exceptional storytelling skills and a track record of enabling teams to deliver compelling product narratives.
- Clear history of enabling sales teams to meet and exceed their goals.
- Strong leadership presence with the ability to influence stakeholders, foster collaboration, and drive results across teams.
- Excellent communication, planning, and interpersonal skills.
- Comfort operating in ambiguity with a creative, critical-thinking mindset.
- Experience in adtech, marketing measurement or programmatic media.

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