# Demand Generation

**Company:** [Metabase](https://hotfix.jobs/companies/metabase)
**Location:** Remote
**Role:** Growth Marketing
**Skills:** B2B Saas Marketing, Multi-Channel Campaigns, Paid Social Advertising, Meta Ads, Reddit Ads, Linkedin Ads, Email Marketing, Campaign Reporting, Kpi Definition, Performance Dashboards, Project Management, A/B Testing
**Posted:** 2026-06-08

> Design and run disciplined experiments across paid, owned, and earned channels to discover scalable demand generation programs for a B2B SaaS product. Own test design, execution, measurement, and iteration with a data-driven mindset.

## Job Description

## What You'll Own

### Test design and channel exploration
- Develop and maintain a pipeline of experiments across channels — paid social, newsletters, community platforms, email, digital events, conference sponsorships, and others
- Design each test with a clear hypothesis, defined success metrics, and a realistic timeline for learning
- Identify and evaluate new channel opportunities — from niche SMB technology newsletters to retargeting programs for closed-lost accounts — and build the case for where to invest next
- Stay close to where Metabase's target audiences (data teams, developers, technical buyers) actually spend their time, and bring creative ideas for reaching them there

### Execution and coordination
- Own campaign execution end-to-end: briefing copy and creative, coordinating with internal stakeholders, managing vendor relationships, and hitting launch dates
- Run programs across a wide range of formats — newsletter sponsorships, Reddit and Meta ad campaigns, retargeting, closed-lost re-engagement, digital events like demo weeks, and conference sponsorships
- Work closely with the PMM and content teams to ensure messaging is sharp, on-brand, and tailored to the channel and audience
- Manage budgets and allocate spend across the portfolio based on performance and learning goals

### Measurement and iteration
- Define KPIs for every program before it launches — and hold yourself accountable to them
- Build and maintain dashboards that make campaign performance visible and legible to stakeholders across marketing and sales
- Synthesize results into clear, actionable learnings: what worked, what didn't, what to do next, and what to kill
- Develop a compounding library of learnings that makes each new test smarter than the last

## What You Bring
- Proven experience running multi-channel marketing campaigns in a B2B SaaS environment, with clear ownership of performance outcomes
- A structured, experimental mindset: you define success before you start, and you know how to isolate variables to get a clean signal
- Hands-on experience with paid channels (Meta, Reddit, LinkedIn, or similar), email platforms, and campaign reporting tools
- Strong project management skills — you can coordinate copy, creative, approvals, and launch logistics across multiple programs simultaneously without dropping the ball
- Comfort with ambiguity: many of the channels you'll test won't have a playbook yet, and you'll need to write it
- Strong written communication skills — not just for briefing creative, but for synthesizing and sharing what you've learned

**Bonus:**
- Experience marketing to technical audiences (developers, data engineers, analysts)
- Familiarity with the data and analytics tools landscape

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**Apply:** https://hotfix.jobs/jobs/e1188059-3353-4936-b779-2307833a5649
**Canonical:** https://hotfix.jobs/jobs/e1188059-3353-4936-b779-2307833a5649